Microsoft Wanted To Sell 200 Million Xbox One Consoles Originally

Microsoft’s original aim was to expand the console market far beyond just video games.

Posted By | On 29th, Sep. 2016 Under News | Follow This Author @Pramath1605


Remember the original vision for the Xbox One? It was all media centric, focused more on TV and streaming content than on games. It turns out there was an actual method to the madness to all that, however- Microsoft apparently had legitimate reasons for doing what they attempted to do with the Xbox One back then.

Their reasons? They were thinking big. Very big. They wanted the Xbox One to be the highest selling console of all time, selling 200 million consoles worldwide, where the highest selling one had only reached three quarters that number. And their reasoning was, they couldn’t appeal to that many people as just a games console- they needed the Xbox One to be something more, something more essential to people’s lives

“The goal that the team had was to figure out how could we sell 200 million game consoles,” Microsoft’s Phil Spencer said in an interview with Stevivor. “We’ve never seen a console sell that many units. The biggest individual console, the PS2, did 120 million or something like that. The approach the team took was people are moving to OTT Video Services [over-the-top, like Netflix and Stan] and television’s getting disrupted — and if we could build a console that could be at the center of this transition and really embrace not only people playing video games, but also people with the changing habits in television, you really take the console market and the gaming market and you expand it potentially.”

Of course, that was the vision under Don Mattrick- once Phil Spencer took the reigns of the Xbox division, he decided to trim the fat and focus on specifically delivering the most effective machine for gamers that they could make the Xbox One. In the end, that was probably for the best- though in the end, it also seems like the Xbox One will be a console with far more limited appeal than Microsoft originally intended it to be, too.

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  • -youjustgotburned-

    Ok now I will laugh at this estimates.

    200 million you say?

    • kma99

      I guess if you’re going to aim you aim high. Honestly thats a laughable figure. That focus ln tv really went to their head.

    • Luke Skywalker

      It’s the Don mattrick effect….he’s like a Sean Murray, fill up your head with all these things and then… realize how much of a dud he was but only after the fact when it’s too late and everything already down hill.

    • theduckofdeath

      MS wanted to covert normal people. The price was too high and they didn’t come youth services that would compel normal people to buy the machine. They wanted smartphone sales numbers, forgetting smartphone have far greater utility and universal appeal.

  • Luke Skywalker

    Not at the price they debuted at. If they had by chance came in at $350 or $299 then yes it would’ve been a high possibility….but not $499.

    • theduckofdeath

      Exactly. MS should have made Kinect optional and came in at $299-$350. Then proceeded to boot Don Matrick and implant Phil. Sales would have been much closer.

      For the life of me, I don’t get why they needed to present at E3 and then watch the reaction to the Sony presentation to realize all the poor decisions. Mattrick must of had a gun to their heads, because there is no way multiple MS execs and engineers didn’t know.

  • Troy Marcel

    The don is the reason the Xbox got screwed before even it released. His vision destroyed all the good will the 360 had made with fans.

    • theduckofdeath

      There must have been at least a couple squads in MS conspiring to “Julius Caesar” that dude.

      He insisted on packing in Kinect, driving up the price, and didn’t even develop any hit games for it. LOL. The add-on sapped 10% of the processing from a console that needed to add 50+% additional processing.

  • Riggybro

    They almost got it right.
    They just need to move the decimal place across one…

    • -youjustgotburned-


  • Mr Xrat


    Good one.

    • TheCellGames

      Hi Mr.Monkeypoop

  • It was very ambitious when announced, especially with how they planned to make it your central point for all digital entertainment.
    It’s unfortunate for the few early blunders, it hurt their image for a long time. But I don’t regret it, made them way more competitive. I love how they’ve reshaped it into a must have console.

    My youtube channel >

  • TheCellGames

    Don Mattrick you idiot.

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