Nintendo Switch Expected to Sell 5 Million Units by 2017 End – SuperData
High starting price could result in slow start though.
The Nintendo Switch is out tomorrow and analytics firm SuperData Research expects it to sell 5 million units before the year is over.
This is according to a new sales forecast where the company said that, “Nintendo is gearing up for a slow-and-steady release of its new console. Launching much earlier in the year than its predecessors, we expect the Switch to initially appeal mostly to the loyal fanbase, before a broader, more mainstream audience adopts it.”
As per the company, the biggest challenge for Nintendo right now is “to convince console gamers to purchase the Switch as a second device, as many have already committed to a PlayStation 4 (53.4 million install base, worldwide) or Xbox One (26 million).”
A slow start is a given for the console though given its “high starting price and the absence of strong launch titles. Asking $300 for a new console without a bundled game is a comparatively higher barrier to entry for consumers, considering that the PlayStation 4 and Xbox One are already discounted and come with a free game.”
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