Blizzard Entertainment’s Overwatch has been incredibly successful with its events, especially with regards to revenue generated by Loot Boxes. However, they’ve been happening at an incredibly fast rate with the Anniversary Event coming on May 23rd.
Speaking about the fatigue of events in a Reddit interview, director Jeff Kaplan said, “I think we need to be careful about event fatigue. Part of what makes events feel special is that they’re not happening all the time. Now, we’re about to hit our 6th event, so it’s almost like an event is happening every other month.
“I don’t think there’s no room ever again, but I also think we should really start to take our foot off the gas pedal when it comes to events and I think the focus for year 2 needs to become ‘What will Summer Games look like when it happens again?’, because there’s a certain spirit to it – like they really miss Lucioball and they really want it back, so it should have that.”
With that in mind, Kaplan said the team would be focusing on refining past events rather than creating new ones. You shouldn’t never expect a new event this year but it likely won’t happen for a while.
“We shouldn’t just press a reset button and make an event from new, it should be the same event that you remember from last year, but maybe we modify some things that weren’t working and add some content. I think the next year will just be refining the events that we have, rather than adding new ones, but I would never take adding a new event off the table.”
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