PS4 is “A Big Opportunity” for Consumers Who Only Bought Nintendo Wii
Andrew House believes in appealing to those who never bought a PS3 with remastered titles.
The PlayStation 4 has been seeing stellar sales since its launch with more than 7 million consoles sold worldwide and PlayStation boss Andrew House believes it has presented a great opportunity for bringing in those consumers who bought a Wii but never explored beyond that (say, an Xbox 360 or PS3).
Speaking to Eurogamer, House said, “Our big opportunity is to welcome back an audience much earlier in the lifecycle that possibly bought into the Wii previously.
“Whether it’s based on this is a really good all-round entertainment device for a family in addition to having great games, our consumer data suggests some of those people are already coming in now and that’s what’s contributing to the really great sales we’ve had.”
If you’re not very high on all the PS4 remasters coming out, then it’s because Sony wants to cater to that 50 percent of users that never picked up the console. And there may very well be more on the way.
“I hesitate to say this because I know committed gamers may roll their eyes about it, but there’s an opportunity with some of the remastering or re-imagining from PS3 franchises that will potentially find an audience that hasn’t played them in the previous generation because they skipped that generation.
“We’re starting to see signs of that. That bodes well for us as a platform, but it bodes well for developers and publishers as well.”
Thoughts on all this? Let us know in the comments.