Sony Aren’t Really Marketing The PlayStation VR… But Does It Even Matter?

Sony’s marketing attempts for the PlayStation VR may be poor so far, but that doesn’t have to spell doom and gloom just yet.

Posted By | On 23rd, Jul. 2016 Under Article, Editorials | Follow This Author @Pramath1605


About three months ago, I wrote a pretty long piece about how I wasn’t confident about the future of the PlayStation VR, in spite of all of Sony’s grand promises for the headset. “Sony’s history of dropping support for their side projects and ventures may not indicate the best future for the PlayStation VR,” I said at the time, noting that even though I was convinced that VR was here to stay, and would have a role to play in shaping the future of the medium, it was the PlayStation VR that I couldn’t place my faith in- Sony’s shoddy record with other endeavors, such as the PlayStation Move, PlayStation 3D, PlayStation EyeToy, and the PlayStation Vita seemed to indicate that the company was incapable of supporting a secondary platform in addition to its primary home console.

Identifying previous projects that Sony had billed as the ‘next big thing,’ and as their ‘next major platform,’ but which they had nevertheless dropped support for quickly, and which had gone on to fail, I identified certain patterns that were common- one of them, and the one I want to talk about right now, was the question of marketing. Unless it is a PlayStation home console, Sony simply seem uninterested in actually advertising the damn thing. The PlayStation Vita had a total marketing budget of just $50 million, and we don’t know where even that went, because outside of a forgettable Taco Bell promotion, there were few, if any, ads running for the Vita on TV leading up to its launch. The PS Move had an even smaller $1 million allocated to its marketing!

These numbers back up something who was around for either of those two launches would be able to tell you anyway- the PS Move and the PS Vita had no advertising, no marketing, no presence or public consciousness penetration. Sony didn’t advertise them, and people didn’t know they existed. People didn’t know they existed, and they went on to do poorly, causing Sony to pull the plug on support prematurely.

playstation vr launch bundle

 

"The PlayStation VR is two and a half months away from release, but there has been zero marketing of any consequence for it so far."

If we consider the PlayStation VR right now, we see a scary echo- the headset is two and a half months away from release, but there has been zero marketing of any consequence for it so far. No TV spots, no ads in magazines or newspapers, no banners on websites, nothing. To Sony’s credit, there is a promotion they have running with Best Buy, where customers can go to a store near them and try out a PlayStation VR every weekend through to the end of this year- but why would they try out something that they don’t even know exists in the first place?

But wait, I hear the inevitable objections. There are two and a half months left to the PlayStation VR’s release. Aren’t we jumping to conclusions a bit too early here? And maybe so- except I would like to remind people that less than three years ago, leading up to the launch of the PlayStation 4, Sony had started marketing for the console all the way back in June– which was five months before it would actually launch to the market. Even if I were to admit the notion that the PS4 was obviously a more important launch to Sony than the PSVR is, the inescapable conclusion is that for a launch that Sony claims is on par with a ‘new platform launch,’ the PSVR is certainly not getting the kind of marketing support that would back those claims up.

In Sony’s defense, there is one factor that must be considered here- VR is exceptionally hard to market. Some years ago, when they were launching the 3DS, Nintendo noted that the 3DS was very hard to actually market in a conventional manner, because its main appeal – the 3D effect – couldn’t be recreated, and had to be experienced in person. VR is like that, but amplified many times over. VR creates a full virtual world around the user, and changes how the user interacts with the software entirely- there is no way to actually market the concept, short of cheesy storyboard ads in the vein of The Matrix or something. The easiest way to market the PSVR is to get as many people to try it out as possible- and one could argue that with the Best Buy promotion, Sony are in fact doing just that.

PlayStation VR

"The easiest way to market the PSVR is to get as many people to try it out as possible- and one could argue that with the Best Buy promotion, Sony are in fact doing just that."

There is more to think about, too- the audiences today are very informed, and owing to the pervasiveness of social media and the internet, are more aware of new releases and trends even without targeted marketing. This is easily evident in the fact that, in spite of Sony’s not marketing the PlayStation VR all that well so far, it is apparently doing very well- pre-orders are selling out, and it seems to have met Sony’s internal expectations, whatever they were.

With the headset already selling without much in the way of marketing, why would Sony spend too much time or money on advertisements and commercials? In fact, it is not unreasonable to suppose that Sony’s strategy may be to sell to hardcore enthusiasts and evangelists – the kind of people who don’t need ads to sell them on a product or inform them of its existence – to begin with, and only appeal to the mainstream later on, once the product has had a chance to establish itself in the market a bit.

Given that VR is an all new medium, and one with some stigma attached to it due to some failures in launching it before, this is not even an unreasonable strategy- in fact, it may even be the best way to go about it. Consider, also, that the PlayStation VR’s competition is priced far beyond it- you need to pay $600 for Oculus (plus more money for the controllers), and $800 for the HTC Vive, and you also need an exceptionally powerful desktop PC (a category of electronics that is in decline in the larger market) to run them in the first place. PSVR, with its mass market price, and its reliance on a console that most people already own, is the best bet high end VR has of breaking into the mainstream, and is also the default choice for most people looking to dip their toes into the VR pool, simply because of its cheaper price.

until dawn rush of blood

"Sony can afford to start small, and start late, and they will still have apparently sold it beyond their internal projections."

In all of this, is there even any real need to market the PlayStation VR for now? Sony can afford to start small, and start late, and they will still have apparently sold it beyond their internal projections. It’s cheap enough that it will also manage to sell to those in the mainstream audience who want to try out VR, simply by virtue of its price. Of course, a strategy like this is not sustainable- Sony will have to kick off marketing for the PlayStation VR sooner or later, and if they still haven’t a few months down the line, then we’ll probably seeing echoes of their treatment of the Move and Vita. But those concerns come down the line- for now, one can argue that Sony can get away with the bare minimum.

Are Sony marketing the PlayStation VR? Not really, at least not to what I would call an acceptable extent. But, I would argue, the beauty of it all is, they are in a unique position where they might not have to.

Note: The views expressed in this article are those of the author and do not necessarily represent the views of, and should not be attributed to, GamingBolt as an organization.

Tagged With: , ,

Awesome Stuff that you might be interested in

  • Triton

    Its most likely going to flop anyway, so I understand why they dont invest in marketing it.

    • Mr Xrat

      Funny thing is the way Xgimps keep begging for or downplaying VR depending on what MS execs say that day.

    • kee1haul

      Got you’re usual 5 up votes.

    • Starman

      LMFAO !

    • kee1haul

      Thank you, I’m here all weekend! 😀

    • Starman

      STFU !

    • Nintengods

      The funny thing is the way you constantly deflect to the xbots even though the general consensus is that it’s too low resolution and the games aren’t good enough to be a success as they are just Wii shovelware tier outside of the $ony defence force bubble (And it existed and Nintendo fans can admit it unlike $ony Drones who can never admit the PS4 is full of garbage). and for casual use, a Gear VR is better while hardcore users should invest in a Vive for true immersion. I can see this filling the used shelves at gamestop quicker than Uncharted 4 did.

      But then the cows are delusional that playstation move will suddenly be a success again after claiming Nintendo Wii never won the gen because “Gimmicks” even though it destroyed the PS3 library in hardcore and casual games and blaming the xbots for everything because they can never face the truth that Sony are Segaing their own console with their own Sega CD and 32X. And if Nintendo does VR, then it’s going to kick Sony in the face again. Great job, Jeremy.

      I look forward to your non response and cowardly avoidance using your upvote bot you paid for with your mom’s credit card on your moms paypal to try down out dissent. I doubt Sony reimbursed you for it. What a sad life you lead.

    • Torreth

      I follow these things, right? I can tell you that “NOBODY” is claiming the move controllers were, are, or will be a success, but I’ll tell you something. At least Sony is attempting to do something with the gimmick sticks that may show some return on the investment. It wont be long though. Sony is already working on the powerglove so by the time the Nintendo jumps into VR the move controllers will be back in the closet. I do hope Nintendo can improve upon the design for VR controllers and Sony can copy them shortly afterward.

    • Nintengods

      $ony is just rehashing them in a desperate attempt to keep up with Vive’s controllers and Oculus Touch despite the fact that Controller Lag is one of the biggest complaints of the PSVR along with low resolution and bad framerate.

      But at least you are an honest enough $ony drone to admit that Nintendo does everything better and $ony makes a worse clone.

    • Torreth

      I’ll give you that. I think if the PSVR system was going to be released from Nintendo it would be 1000 times better in the games, innovation, and fun department. For my personal interests tho, when I grew up Nintendo didnt create a large enough library with a more mature focus. Dont get me wrong. Every now and then they’ll release one, just not as much as Sony or Microsoft.When Sony PS1 came out, I remember being angry that some alien company was going to try to take over Nintendos throne. I personally believe it never happened because Nintendo refused to give up on its core audience that it had always targeted. Yet, I did feel like Nintendo didnt exactly abandon me, it just didnt age with me. The company doesnt have the serious hardcore gamer appeal, and gamers are a progressive bunch. We always want the latest and greatest, and Nintendo has always been satisfied with always having the funnest, and most entertaining.

    • Torreth

      There really seems to be no reason for it either. Their just shooting themselves in the foot. If Sony fails to prove VR as a capable medium for gamers, then you can bet Xbox wont be getting VR. If they ever want to experience it they need to sing its praises, or their just telling Microsoft not to bother with it at all.

    • Michael

      Sony keeps bouncing checks a difference begging…lol

    • jp

      does that make you feel better regarding waiting until 2020 for good games on that gaystation 4?

    • Shamoy Rahman

      With the thousands of people lining up and filling an entire sidewalk up to 2 blocks from my local EB Games and after trying the demo (the immersion was just amazing), there is no way this thing is going to flop. This is clearly not another Playstation Move or Vita.

    • Nintengods

      It’s funny because I see more people complaining about low resolution and motion sickness online and that even the Gear VR has better “Presence” and a better resolution.

      How much are they paying you? If you are doing it for free, I’m going to laugh.

    • fastwolf son

      You may need to get your eyes checked then because if you simple search on YouTube psvr best buy or impressions, 95% of that feedback is very positive. The motion sickness is bullshit because I tried it myself and I was fine. The immersion is there and the neo is only going to improve on that. If sony wasnt taking VR seriously I doubt they would dedicate an entirely new console to VR and 4k. And do you really think your going to get actual triple a games on gear VR as opposed to a video game dedicated console, Come on dude?

    • Torreth

      Worry not. I can guarantee this guys an Xbox fanboy, or from his name hes even more delusional as a Nintidiot . Which is doubly sad because Im one too (not a nintidiot though), as well as a Sony pony. Since Microsoft isnt ready to compete in VR yet, or Nintendo , all they can do is put the system down to make it sound bad. Its just a symptom of a desease called idiotizm.

    • Nintengods

      I wouldn’t touch the xboner, it’s no games or associate with the racist, dumb xbots. But then the $DF always have been triggered by the Nintengods. No wonder they cry and jump at shadows

      All I speak is the truth. $ony is releasing a low resolution failure that will hurt VR and it’s up to Nintendo to save it.

    • Tomaterrrx

      Microsoft is pretty ready at this point. They’ve already said Scorpio was built in such a way that VR will be easy to work with on Scorpio and that companies like Oculus are working with Microsoft to bring VR to it. But yeah, Nintendo haven’t really talked much about VR. I think they will stick to traditional gaming for a while.

    • J.j. Barrington

      Does having your upcoming, small-market console be compatible with VR mean they’re ready?

    • Tomaterrrx

      I’m talking about Microsoft, not potential Scorpio buyers. By the time Scorpio comes out, Xbox One/S sales will reach about 22-27 million by my best guess which isn’t really a ‘small’ market. I can’t imagine many PC gamers having a PC with the recommended requirements for Oculus (but on Disqus, every time I ask for someone’s PC specs, they talk about $2000 beasts, which tells me they’re lying or suddenly everyone can afford to burn all their cash on a high end PC) so Scorpio could end up attracting some PC gamers IF the price is fairly low.

      Personally, I don’t really care for VR right now but maybe in a couple of years.

    • J.j. Barrington

      Rift-minimum specs are pretty costly right now. If the Scorpio is Rift-capable, it will either be quite costly, or the price of a Rift-capable PC will have come down.

      In either case, it would cost less for a PC gamer to upgrade their own rig than get the Scorpio, which wouldn’t be as capable as the hardware they already own.

      The “small market” obviously refers to the Scorpio, as it’s not made to appeal to a large market. You wouldn’t count the 1/S because they’re not capable of handling VR.

    • Tomaterrrx

      Fair enough. As I said I’m not really into VR so I won’t upgrade my PC (probably should anyway) so I don’t know much about this. One difference with Scorpio to PCs is that the games’ codes are much better optimized so the required specs could be lower for Scorpio. I’m guessing Scorpio will cost between $499-$699. Any higher and I won’t be buying it.

    • Torreth

      But being that this system is more than a year away, its accurate to say they arent ready yet.

    • Tomaterrrx

      That doesn’t mean anything. All that needs to happen is porting PC VR games to the Scorpio.

    • jp

      wow, you just accepted yourself as a Sony pony, from now on I know its impossible to have a rational argument with you m8, your only existence saddens me to the core.

    • Nintengods

      Oh look. More $ony PR kids trying to shill PSVR and pretending bad impressions don’t exist. Then telling people to buy the PS4 32X which won’t do 4K (It will barely even handle 1080P again).

      Why were there multiple complaints about Resident Evil VII and RIGS looking “Sub-720P” and causing motion sickness at E3 then?

    • Shamoy Rahman

      Paying me? So you’re claiming thousands of people lining up to try it are getting paid by Sony and someone like me who makes a simple observation like this gets paid? LOL

      I am a PC gamer myself and have my own criticisms too.

      Let’s do some simple calculations and completely disprove what you said about the Gear VR. The Gear VR only supports a 60Hz refresh rate in the first place which is not very good for VR but is the minimum acceptable refresh rate, usually 90Hz is a deemed minimum for the least motion sickness effects, the PSVR on the other hand can either render games at pure 90fps or at 60fps using reprojection since the framerate of the OLED in the PSVR is a low persistence 120Hz. Now if we look at the 1440p display in Samsung’s smartphones. 2560/2 = 1280 and 1440/2 = 720, that’s 1280 x 720 per eye and the PS VR uses a resolution of 1080 x 960 per eye. That means per eye, the Gear VR is displaying 921,600 pixels and per eye, the Playstation VR is displaying 1,036,800 pixels. That means the Gear VR is a lot more pixellated, has a lower refresh rate, uses an inferior Pentile AMOLED screen (unlike the RGB OLED in the PSVR). Also you’re claiming GPU in Samsung phones are ARM Malis are superior to AMD’s x86 graphics architecture. MAJOR LOL. The PS4’s GPU and CPU are 30x more powerful than a puny smartphone’s GPU, the PS VR has double the refresh rate of Gear VR and a higher resolution. I don’t know what you’re trying to claim here because you’re making yourself look awfully stupid.

      Now what are my criticisms of PSVR? My criticism is that all 3 sets in general, Oculus, Vive, and PS VR all suffer from pixellation and none of this will be solved yet until we have 8K@240Hz with 180 degree ultrawide curved displays for VR headsets. However, where the Oculus, Vive, and PS VR all excel is really low latencies of under 10ms, with super accurate tracking, and excellent implementations of many technologies that significantly reduce the chance of nausea or dizziness. The VR market is not for everyone, its only for for those who are highly adaptive and don’t feel naseous for dizzy from extended gameplay. For everyone else, VR will continue to improve to combat more causes of nausea and eventually headsets will be out that everyone can use without any issues.

      Simply put, Gear VR is trash compared to Oculus, Vive, and PS VR but the reason why me and many analysts and equitry research firms think the PS VR will succed is the price and simplicity of use. ARM chips will never outperform x86.

    • Nintengods

      I never said anything about the internals Mr $ony PR. I said casuals will only care for mobile to watch netflix and not play games on a thetherless headset . PSVR still has too low a resolution for games and the internals of the PS4 are weak which cannot be changed and it has only a bunch of mini-game collections instead of real games. But then I triggered a rage explosion from the $DF with facts that no one wants their low rez headset except $ony drones who will shill it only because it has a Sony brand on it.

      Good luck to Sony selling the modern equivalent of the Sega Activator and 32X.

    • Shamoy Rahman

      Netflix on any type of VR headset is not going to get popular unless VR movies are out, I can guarantee you that. I already very clearly mentioned that the PS VR has a higher resolution and and double the refresh rate of the Gear VR. The internals of the PS4 completely kill a Samsung phone. The PS VR, HTC Vive, and Oculus Rift all have almost the same resolution, no VR headest is perfect today so the criticism applies to all. Until we see 8K VR headests, the resolution problem will not be solved. The internals of the PS4 are surprisingly as powerful as a GTX 770 but where it excels is software optimization, its able to run 60% faster than a PC of equivalent specs and is good enough to run 1080p games in VR at 90+fps with 2xAA and graphics quality matches the medium-low detail settings of a PC. You have to see it to believe it, you can’t make any assumptions yet before actually trying it. Also, for those who really care about VR graphics, the PS4 Neo will be equivalent to a GTX 1080 in graphical horsepower and will have a reasonable $500 price tag. The PS VR + PS4 Neo will result in an experience that rivals the HTC Vive. I don’t even have a PS4 myself but I am looking to buy the HTC Vive, GTX 1080, PS VR, and PS4 Neo.

    • Nintengods

      “Netflix on any type of VR headset is not going to get popular unless VR movies are out, I can guarantee you that”

      Already one of the most popular apps on Gear VR with its “theatre mode” and hasn’t even got pure VR content.

      “I already very clearly mentioned that the PS VR has a higher resolution and and double the refresh rate of the Gear VR.”

      You couldn’t even add correctly

      “The internals of the PS4 are surprisingly as powerful as a GTX 770”

      And it gets beaten repeatedly by the 750Ti/i3 in multiplat comparisons.

      “the PS4 Neo will be equivalent to a GTX 1080 in graphical horsepower and will have a reasonable $500 price tag.”

      Current leaked specs have it less than a R9 380.

      Incredibly Delusional, Mr $ony marketer.

    • Shamoy Rahman

      I mentioned above:

      “The Gear VR only supports a 60Hz refresh rate in the first place which is not very good for VR but is the minimum acceptable refresh rate, usually 90Hz is a deemed minimum for the least motion sickness effects, the PSVR on the other hand can either render games at pure 90fps or at 60fps using reprojection since the framerate of the OLED in the PSVR is a low persistence 120Hz. Now if we look at the 1440p display in Samsung’s smartphones. 2560/2 = 1280 and 1440/2 = 720, that’s 1280 x 720 per eye and the PS VR uses a resolution of 1080 x 960 per eye. That means per eye, the Gear VR is displaying 921,600 pixels and per eye, the Playstation VR is displaying 1,036,800 pixels.”

      I couldn’t add correctly, looks like you need to take preschool math all over again. Now if you knew how to read and weren’t a blind fool, you wouldn’t have quoted that.

      About the 770, I was wrong and I’ll admit that, it falls slightly short of a GTX 760 but you need to provide a source showing that it loses out to a 750Ti in multiplatform benchmarks or else your statement is not valid. The PS4 Neo’s leaked specifications confirm that it has 4.9 TFLOPS worth of graphics processing power but its most likely an early prototype, the end product will certainly be more powerful. As of now, the current leak slightly edges out a GTX 1060 which has 4.4 TFLOPs and gets fairly close to the RX 480 which has 5.5 TFLOPs of grphical horsepower. Less than an R9 380 is a huge underestimation, it falls almost 1.1 TFLOP short of the PS4 Neo’s leaked GPU (approx 20% weaker). TFLOPs also are not a perfect measure of performance but they are a major part of measuring perfomance. The PS4 system uses about 1-2GB of RAM while 6-7GB is dedicated to the games, its really good enough because its using GDDR5 RAM which is faster than DDR4 and the Neo is coming with GDDR5X so it will be on on par.

      Also, I am highly skeptical of your claim that Netflix is the most popular app on Gear VR since its cinematic mode provides a resolution lower than 720p which is just completely unacceptable. Provide me a source and I’ll believe you.

      Before quoting me and trying to mock me, make sure you’re not making silly statements and making yourself look retarded.

    • Nintengods

      The PS4 nowhere near matches a 770 which has over 3TF of compute power and was easily beating PS4 with PS4 multiplats like Watch_Dogs running 1080P 60FPS on that card while the PS4 version was 900P 30FPS.

      Also the PSVR is a single 1920×1080 screen split to 960×1080. Also a Samsung Galaxy 7 and Edge are 2560×1440. Split that and it’s 1280×1440. With the edges removed for VR, that still comes in at Oculus “Sweet spot” they designated which is 1200×1080. So you are spreading lies again

      So basically you are the mister x media for playstation and doing a poor job at defending the worst VR on the market. Again, $ony shills are just as deluded as the xboners. And you keep on proving it.

    • jp

      Im into Xbox but I agree when MS screws up, I have a mid gaming PC, and frankly the console wars are stupid, im very excited to see waht Nintendo has to offer, the lineup for the Xbox this winter is just bonkers with games for both W10 and X1, and simply the PS4 has nothing interesting for this winter but that gimmick that runs tech vr demos, simply put the PS4 is good console to have in 2020.

    • Torreth

      Nah. Its more likely that they havent figured out how to do it. How do you build hype for something that cant be seen?

    • J.j. Barrington

      You use the kiosks and do a tour, just how they’re doing.

      Which IS marketing, and the only REAL way you can market something like this.

    • Nintengods

      Which is backfiring because now everyone knows it’s low resolution and not running well on PS4.

      $DF should really come out of their bubble. It’s flop. There’s no games for it and Resident Evil VII caused massive motion sickness issues on PS4 (Never mind it’s on Rift and Vive on the PC version as well which will run better).

      It’s the Sega CD. PS4 Neo is the 32X

  • Nintengods

    PSVR is the Sega CD
    PS4 Neo is the 32X

  • MercadoMagico

    The beauty of it all is, they are in a unique position where they might not have to.Sony has sold over 40M Playstation. Can always use their own Media Divisions (Sony Channels and Sony Pictures) to push the product if needed

    • Nintengods

      What are $ony pictures going to do? Send another cinematic flop out to help it as they bleed money?

      Delusional as usual.

    • jp

      Sony pictures is bleeding money like crazy, all their movies have flopped as of late, the PS4 is pure delusional hype m8, no games, no real exclusives like before (they are now on Xbox), the real exclusives they have are coming at least late 2019, the VR will be full of VR tech demos, and Sony will drop support for the PSVR rather quickly just watch Nintendo and the Xbox rise again, people will stop believing the media biased opinions and the gaming industry will triumph again.

  • legacy

    This article is stupid, they sold out all pre orders whoever put money down already seen enough to purchase it. The next wave probably will be promoted more after the word of mouth goes around. People are interested whether it’s promoted or not

    • Triton

      They wont make it in big numbers, thats why they sold out.
      Its too much of a risk to make lets say; 1 million units and then the thing flops.

    • kee1haul

      how many units? Sony are always so proud to announce how many PS4’s they sold. I think the numbers are low and designed to create artificial demand and media attention for each drop.

    • Starman

      Stop dreaming …. no one is into gimmicky crap kiddo , wake up!! it’s going to flop HARD…….FACTS ..

    • Nintengods

      We already know it’s an incredibly low unit manufacturing run and Sony is using PR to say they “Sold out” when reality is they have low manufacturing runs printed. And the word of mouth is bad already with low resolution titles, bad framerate and motion sickness. So good luck to sony trying to compete even with Gear VR never mind Vive.

      $ony defence force repeating the PR en masse is so typical.

    • jp

      its like they get paid for it… truly lame.

    • Torreth

      The article is valid because the people who pre-ordered were all of one crowd, and thats the gamers that had been hunting for info about it. Sony has also given some indications that allocated numbers for the pre-orders available were really, really small, and they have shown signs that they arent planning on selling many to the public on day one. You can tell this by the fact that its being released worldwide on the same day. They havent staggered the launches for the different world markets in order to have manufacturing and production refill the void left by systems being grabbed up, and its actually the first time Sony has ever done that. Also, America wasnt given months, weeks, days, or hours to pre-order, but only given a combined total of less that 20 minutes for pre-orders on the three days it was made available here, but other world markets have been open for months, and you know what? Right now you can still get a launch day PSVR from Amazon UK right here https://www.amazon.co.uk/Sony-PlayStation-VR/dp/B00I9WWBCQ/?tag=stuff09-21 of course you have to pay shipping, will have to get a power adapter for our outlets, and will need to wait a week later to get it. They even tell you to click a button if your importing to America. To tell you the truth, this really upsets me, because it means that Sony would rather have a headset sitting on a UK shelf than a US home, and it seems unfair that they personally capped the US with almost no opportunity to pre-order the system being that for that 8 minutes on the first day, 4 minutes on the second day, and 4 minutes on the third day the vender sites had slowed down so much that it was impossible to get the order completed. By the way, I was enraged after being 3 seconds too late to complete my pre-order, until I found that the pre-orders for the last wave was for home delivery only and theyd by shipped out on oct 13th meaning you have to wait 4 to 7 days for delivery, so no launch day for them.

    • chaz

      Which is something the article itself admits, as you would have known had you actually read it.

  • kee1haul

    I smell a rat.

    • Mr Xrat

      That’ll be your Xgimp buttbuddies.

    • Nintengods

      The delusional paranoia of the cows focusing on the lems is the most hilarious part since Nintendo’s just going to blow both out of the water with NX and the cows will be begging for an alliance once more when the PS Bore is obsolete.

      I mean, the PS Bore has so little games, you just post here doing damage control all day then upvoting yourself. The cow tears since 2006 have never ended even when “On Top” (And even then they were getting destroyed by the hermits). And the PSVR is a Sega CD style blunder since people are complaining of low resolution and motion sickness due to bad framerates. Never mind the PS Bore Neo being the PS Bore 32X.

      $ony is getting destroyed in all angles so badly they want to now compete with PC in a suicide run and the cows can only just cry at the lems while they melt down at the hermits getting their games like EDF 4.1

      Nothing has changed since 2006.

    • chaz

      I smell a Gamespot alum

    • Nintengods

      System wars is just delusional cows and lems screaming at each other over their trash consoles these days than the peak in 2006. Whenever a hermit or sheep drops in some truth, they just go screaming and plug their fingers in their ears hoping to call for the moderators.

      Mr. Xrat/Revolver Ocelot is a cow alumn as Grenade Launcher over there and was in tears since 2006. He always sticks his fingers in his ears when destroyed by a hermit, always tried to pretend he was in an alliance with the sheep as a manticore even when told to F*** off and is obsessed with lems to the point of stalking their real lives. It’s not surprising he’d show up here as you can recognise his posting style from a mile off. Poor cow still gets triggered when someone posts “PS3 has no games” or “Five Hundred and Nintey Nine US dollars”. Sad life, really.

    • kee1haul

      5 upvotes

    • J.j. Barrington

      The author of this article isn’t a rat. Just an Xbox fanboy.

    • Nintengods

      Nah. He’s a realist. Only cows are going to buy it when the casual audience can just flirt with the idea with Gear VR or Cardboard for a lower entry cost.

      You want hardcore VR with AAA game support. Invest in a Vive or wait for Nintendo’s offering.
      You want casual for small games and to watch Netflix. Buy a Gear VR (Samsung Galaxy S7 has a better display resolution than PSVR, even)

      Why buy a PSVR in that awkward middle unless you are a drone for $ony products when it has worse resolution and no games to use it with?

    • Deathtrap

      On the contrary, he doesn’t like the xbox all that much, he prefers the ps4 like many others .

  • Mr Xrat

    Plenty of demo stations up and plenty of chatter I see about it, including this article. Looks fine to me.

    • Donarcyr3

      <<o. ★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★✫★:::::::!be511p:….,…..

    • Nintengods

      Shame most of the chatter is complaints about low resolution, bad framerate and motion sickness along with the games being mini-game gimmicks. Oh well. Guess Valve owns the market for VR while you play some 2K shovelware Carnival Games in 720P with your innacurate move controller

    • Torreth

      I like that. A person who is trying to brainwash himself with so much brand loyalty that he doesnt care how foolish it makes him sound. Look, Nintendo can keep their corner of the market in hand helds or smartphone apps, but in terms of next gen systems and the latest tech, Nintendo lost all that on the wii. Valve has the VR stage right now because the PSVR hasnt been released, but even with a half year head start it will end the year at a small fraction of the market. And Dude, you really are ignoring some important issues. VR isnt like a console war. None of the “big three” are drawing battle lines because they all recognize that they need each other.Their Reps havent said so much as a negative comment about their supposed rivals tech. Theyve been honest about their limitations and even admitted the faults with their own tech. Do you know why? Its because in order for VR to become mainstream every headset “from the big three” has to succeed, and that means together, and individually. They’re acting more as a single company, than a competing one, and it goes like this. Playstation is far cheaper and will act as the first stepping stone, people will want more power and move to oculas. Oculas is quite good and it will motivate people to want more capabilities and dedicate room in their homes, and when theyre ready theyll upgrade to the VIVE. Nobody who isnt a gamer or hasnt personally tested VR is going to move straight to the VIVE or Oculas. Nintendo is for kids, and its highly doubtful that the NX will do VR better than Google cardboard, because Nintendo already admitted its not even close to the PS4 in power.

    • Nintengods

      “Nintendo already admitted its not even close to the PS4 in power”

      [Citation needed]

      The delusion of $ony drones trying to think they are not competing is laughable. But then if they were, Samsung owns the market since it has all the important media apps and the PSVR is just a way to play a bunch of low resolution mini-games while Vive and Rift are getting full experiences. Once the PSVR launches. HTC and Oculus aren’t going to care about $ony. $ony doesn’t want people going to the more powerful and plainly better Rift and Vive because they don’t want to lose more people to PC gaming.

      Stay deluded, $DF

    • Torreth
    • Nintengods

      No admission from Reggie that it’s weaker than the PS4 or PS4 Neo and his answer was in relation to Xbox Scorpio.

      Epic fail, m8.

    • jp

      thats how it goes with PS fanboys man, theres not even a real argument for them, Sony is the best no matter what they do, even if they keep them waiting for games for years, Sony should have learned from Nintendo mistakes, now they are doing the same Nintendo did, selling gimmicks and hardware, just watch the PS4 fail.

    • Torreth

      If Im a fanboy, Im one who owns, and is one for all the systems, except Nintendo from the wii forward. Nintendo is best at fun quality, Sony for depth, microsoft for online gold program.

    • jp

      what do you mean depth? I havent played a good PS game since The Last Of Us, and please dont say uncharted 4 because thats a product based on hype.

    • Torreth

      All that means is that when it comes to deep games you prefer to be a surface dweller. Because of the kinds of games you like, there are bound to be so many deep games you never even tried. Dont get me wrong. I think Nintendo has cornered the Market on Fun, but that seems to be their only concern.

    • Torreth

      I never said Reggie said it. He isnt Nintendo, and its rather foolish to believe someone in his position could ever say that, and he never would anyway. The last article also mentioned the PS4 which “Is” what I said. So Epic fail, back 2 U M8.

    • chaz

      When did Nintendo admit that they’re ‘not even close to the PS4 in power’?

    • Torreth
    • chaz

      Those aren’t Nintendo claims, as much as they are speculative leaks and rumors 🙂

    • harrymanback

      Dude is has a lower resolution than that garbage xb1. It’s not fine, why go for something and only half ask it.

  • ruefrak

    I remember plenty of Vita commercials in the beginning, but they were mostly horrible. They never did a good job explaining why this was something that made your life better. Instead it showed a guy finishing his MLB The Show game while blindly walking in the middle of the street (which brought a class action lawsuit). They had a bunch of commercials for the horrible Call of Duty game by having a bunch of hipsters dive around a rooftop. And the one commercial that came closest to being good was a Madden one, that rarely (if ever) was aired.

  • Sonycontentking

    Boys and girls,

    Sony will win PSVR and any other electronics war (overtime) they have enough content and distribution (stakes spotify,vevo,soundcloud, shazam) to make it happen and the movie business is turning the corner specially outside of the U.S. (as most bashers inthe U.S. are backed by competing media companies Comcast mainly , New corp, Viacom,Cbs, Facebook, Google,twitter,amazon, Microsoft..why would sony advertise in their tv banners asstes ? oh and wall street financial analysts that covers Sony competitors have non compete agreements ..how many american based analayst cover Sony (NYSE: SNE)? 0 ZERO..They all compete with Sony and are afraid) http://www.sony.net/SonyInfo/IR/calendar/presen/irday/irday_160629.html

    • Nintengods

      This post in the week after the Ghostbusters reboot flopped and Sony has had to lay off more staff in anticipation of a bad financial quarter release next week is hilarious.

  • Sonycontentking

    I’d buy any Sony share I can and sell microsoft nintendo facebook twitter comcast google..check sony revenues next year will be close to $100 billion and its market cap 1/3 ..microsoft same revenues as Sony and worthover $300 Billion ..facebook even worse comparison …why well because of media editors and analysts bashing Sony and pumping whatever crap is outthere trying to compete with Sony (including Fitbit, gopro you name it)

    • Nintengods

      Not sure if delusional $DF or actual hired shill

  • Sonycontentking
  • Sonycontentking

    Ghostbusters “franchise” doing much better than media is saying and remember Ghostbuster GO may be on the works https://www.yahoo.com/movies/sony-ceo-kaz-hirai-shake-film-unit-two-033008726.html only a few people got fired at top level who were executives with huge perks expense accounts and trying to get sony to spinoff columbia pictures (friends of Variety magazine Dan Loeb and other jewish owned studios) Sony only owned not controlled by jewish hollywood ..think about ir , dor a second

  • Sonycontentking

    Moneymonster, angry birds, ghostbusters, the sausage party movie with seth rogen, inferno movie you name it all thses in this quarter alone!

  • Sonycontentking

    and dont forget about Playstation Vue which is growing faster than bloombeg said (already most likely over 500k users since december launch growing under the radar and already irritating cable companies charter, comcast, time warner cablevsiion and Directv att and dish sling)

  • Michael

    They aren’t marketing it because they know own it’s gonna fail like the first time.


 

Copyright © 2009-2015 GamingBolt.com. All Rights Reserved.