Sony Europe: PlayStation Vita TV May Be Positioned Differently in Other Markets

The moderately success platform is still very much in its nascent stage in Japan, according to Andrew House.

Posted By | On 03rd, Dec. 2013 Under News


vita tv

PlayStation Vita TV has been doing reasonably well in Japan after a strong first week – and that could be enough of a catalyst for its release in other parts of the globe. According to Sony Europe’s Andrew House though, it may be positioned differently in other markets compared to Japan. Which we would assume needs to be done, considering you can’t sell everyone on being able to play Vita games on their TV when they’ve just recently dropped cash on a PS4/Xbox One.

Speaking to Eurogamer, House stated that, “The positioning of Vita TV may be different between Japan and some of the other markets. This may sound slightly counter-intuitive but we wanted to launch in Japan first because I feel there really hasn’t been a critical driver or device that’s driven the adoption of streaming content overall.

“It’s still very much in a nascent stage in Japan compared to some of the markets in Europe or the US. We felt there was therefore an opportunity to leverage the strengths of PlayStation Vita, which as you know is quite strong in Japan in terms of game line-up, but combine that with the features of a media streaming box, and offer something packaged newly for the Japanese consumer and possibly be at the forefront of creating a new market via that device.”

Are you interested in what PS Vita TV has to offer? Do you believe the Vita is strong in Japan, though all evidence points to it being unable to unseat the Nintendo 3DS in this lifetime? Let us know in the comments below.


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