Sony PS4 Reportedly Approaching 80 Percent Market Share In Some Countries

SCEA CEO says market share has helped in negotiations with third party developers.

Posted By | On 27th, May. 2015 Under News


Andy House, Sony president, introducing PS4

The Sony PS4 is approaching 80 percent of market share in certain countries, according to SCEA CEO Andrew House. House was speaking earlier this week at the Electronic Investor Relations Day where he trumpeted the success of his company’s newest console, according to new information.

House talked about one of the two big strengths the PS offers is, “a really significant global reach, and particularly very strong market share in many countries outside of Europe. I think we’re almost approaching an 80% market share of next generation in many of these territories.”

House said that one of the big benefits of having this kind of market share is that it offsets the bargaining power of some of the bigger development houses in the video game industry. Despite that claim, at the same event, House talked at length about how his company was having problems getting exclusives from 3rd party developers that are only offered on the PS4.

Perhaps this is one of the reasons that the reports that Sony is already looking at its next console is gaining traction. There would be nothing better, from Sony’s perspective than getting a supposed PS5 onto the market as quickly as possible. If there are countries where they are already dominating the market with the current generation of consoles, it would only make sense to further press their advantage by being the first, or only company to have the next generation on the market as well.

It should be pointed out that House talked only about the success of the PS4 and seems plenty happy with its performance for the moment.

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  • Starman

    Stop lying !

  • Mark

    “Despite that claim, at the same event, House talked at length about how his company was having problems getting exclusives from 3rd party developers that are only offered on the PS4”. My thoughts exactly. People luv mentioning sales, but they forget that exclusives still require money! Both Microsoft & Sony do deals each yr or 2, with a BUDGET! Sony cannot just call up any studio & have them sign an exclusive deal, without cash, making up for that 12+ million Xbox potential sales. If we’re talking 40-60 million units lead of the PS4, that’d be different.

    Now in Japan, Sony’s market dominance really does pay off there imo. I think they had Destiny exclusive, and I’ve been hearing Batman will be too don’t know. Other than that tho, I don’t see their lead buying them things like Fallout 4, ME4, Star Wars etc., without a huge financial promise. Not saying Microsoft wouldn’t be shouting from Redmond about their lead if they had one too, they would, but I’d be one hardcore fan to be screaming about sales without an obvious benefit from it as a gamer.

  • carol argo

    Who is surprised? Ps4 is a good console

    • Starman

      LOOOOOOOOOOOOOOOOOOL Thx for the laugh !!!

  • Fweds

    “strong market share in many countries outside of Europe. I think we’re almost approaching an 80% market share of next generation in many of these territories”

    A very misleading statement.
    Notice the use of the word “THINK”, so it’s not fact is it.

    It’s very easy to claim a big market share country’s OUTSIDE of Europe and of course the USA simply because it requires such a small amount of sales in many of those country’s.
    Take 5 poor country’s and sell 1,000 ps4s to date compared to 200 Xbox Ones and you have that claimed 80 percent.

  • Fweds

    “There would be nothing better, from Sony’s perspective than getting a supposed PS5 onto the market as quickly as possible.”

    Except for people who bought the PS4 wouldn’t be to happy that their console would be worthless so soon.

  • XbotMK1

    Of course it is. Nobody wants the Xbox 180, after Microsoft lied about DRM, cloud, Kinect, Dead Rising 3, Ryse, and backtracked after losing in sales. Nobody wants a weaker yet more expensive console with a laggy UI.

    Microsoft is still playing catch up by copying the PS4. They just revealed a new controller with a 3.5 mm headphone jack after trying to charge early adopters for a proprietary headset adaptor. Xbox One is on life support.


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