Just when you thought interesting news were drying up, it has been revealed that Sony has sued Kevin Butler –the guy who started the marketing blitz when the $299 Slim was launched in 2009 – over advertising for a tire company – Bridgestone.
There was a specific advertisement by Bridgestone called GameOn where you could win a Nintendo Wii and a $70 American Express card on purchase of a set of tires.
Back to school, back to sports, back to life. Fall is busy, get ready with a set of new Bridestone tires and a little something in return. For a limited time, get a $70 American Express Reward Card or Wii system when you purchase a set of four eligible Bridgestone tires. Offer valid August 27 – September 30, 2012.
The commercial for this has been removed but it featured Jerry Lambert (Kevin Butler). They are also suing the advertising company who created this commercial - Wildcat Creek, Inc.
Oh well… You can check out the court documents below. They are suing for intellectual property infringement. That’s right, for Kevin Butler.
Plaintiff: Sony Computer Entertainment America LLC
Defendants: Bridgestone Americas, Inc. and Wildcat Creek, Inc.
Case Number: 3:2012cv04753
Filed: September 11, 2012
Court: California Northern District Court
Office: San Francisco Office
County: San Mateo
Presiding Judge: Laurel Beeler
Nature of Suit: Intellectual Property – Trademark
Cause: 15:1125 Trademark Infringement (Lanham Act)
Jurisdiction: Federal Question
Jury Demanded By: Plaintiff