Sony’s Kaz Hirai Explains Why The Company Didn’t Announce PlayStation VR’s Price or Launch Date at CES

They’ll announce launch details for PSVR at a later event.

Posted By | On 09th, Jan. 2016 Under News | Follow This Author @Pramath1605

Project Morpheus
Many expected Sony to announce the release date and pricing details of their upcoming virtual reality headset, the PlayStation VR, at the Consumer Electronics Show. But that’s come and gone, and this clearly did not happen. It was discussed and highlighted at the show, but Sony didn’t discuss its launch much. For a product that’s about to launch in a few months, that’s an almost worrying lack of information- why?

Sony’s CEO Kaz Hirai discussed the reasons for not revealing PlayStation VR’s launch details in an interview with AV Watch. According to Hirai, PlayStation VR is a major new product for Sony- it indicates the direction the company is hoping to take in the future, an intersection of innovation and affordability- for the company, it’s clearly a flagship aspirational.

However, it’s also primarily a gaming product- not only that, but CES is an event that is meant to highlight the general direction a company takes each year, too, one that is better for broad overviews that product specific announcements. Hirai said keeping all this in mind, Sony decided to hold off on PlayStation VR announcements until a later event- GDC, E3, or TGS, basically.

I also imagine they wanted Oculus to announce their pricing and launch details first and gauge the response, so they could adjust their plans accordingly.

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  • XbotMK1

    “I also imagine they wanted Oculus to announce their pricing and launch details first and gauge the response, so they could their plans accordingly”

    Sounds like a very reasonable theory, and a smart thing for any company to do but it’s still only speculation. Are you implying that Sony knew Oculus would announce their price at GDC or are you just being cynical? Hopefully the writters at Gamingbolt apply that same level of cynicism towards other companies.

    • Tech junkie

      It’s what Sony always does, wait for the competition to innovate something new then copy it.

    • Truth™

      Or Sony knew it’s also $599 for inferior technology and didn’t want to embarrass themselves on stage with that number again

      There’s no way it’s $399. But then it was doomed to be a flop with such low resolution anyway 🙂

    • Gamez Rule

      “PlayStation VR is cheaper, will have a larger range of games and
      support, and is more compatible to home systems. Oculus are going to
      have to do a lot of hard work, and get a lot of positive PR and
      marketing, if they’re ever going to get back in this race”

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