The Xbox One X Is Not For Everybody, Says Microsoft’s Phil Spencer

Most people will still probably go for the Xbox One S, Spencer believes.

Posted By | On 17th, Jun. 2017 Under News | Follow This Author @Pramath1605


The Xbox One X is so expensive- almost prohibitively so. For the system that Microsoft was pitching as the great reversal of fortunes for the Xbox brand, was it wise to have such an expensive console that might price itself out of the market? What was the reasoning behind the decision at all?

Speaking to Giant Bomb, Spencer explained that the Xbox One X is for a very specific audience, and that it was never meant to be a mass market driver. ‘Xbox One X is specifically a console, so it’s for someone who want to play on a console, who wants the most powerful console, a premium experience… it’s not for everyone, just like the Elite Controller, a $150 controller is not for everybody,” Spencer explained.

“Some of you just get the controller you have, and go and play your games, and so we’re going to play a lot of Xbox One S’s. We’ll sell more S’s than X’s, because the price point is important to a lot of people. But there are some people out there who go and buy a Titan X, and put it in their PC, and it’s for a specific thing, and there’s also people on the console side that buy a PS4 Pro or an Elite controller, and want the best experience that their console ecosystem offers. And I wanted to make sure that the best that Xbox offers would be the best thing that anybody is offering right now.”

I get the explanation, I understand it, it’s a sensible one… but then there was a disconnect in the messaging- Microsoft pitched it as the next major evolution of Xbox, and the Xbox One X cannot be that if it’s only accessible to a fraction of the Xbox userbase and market.

We’ll see how the Xbox One X does when it launches on November 7 later this year.


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  • Riggybro

    I just can’t believe Phil Spencer rocked up to Microsoft and pitched:

    It’s not going to compete with our competitors

    It’s not going to sell mainstream

    It won’t be sold at a profit

    It’ll cost the same unpopular price as Xboxone launch price

    And they said….. YES Phil we’re sold!!! Please take a suit case of money, a complementary zip up leather jacket and headset mic on your way out the door!

    It’s all smoke and mirrors.

    XBX will sell well in the US. I mean it’s cheaper than a new iPhone! Phil wants it to kick PlayStation a*se and so does Microsoft. Behind closed doors he knows exactly what he is doing. He can afford to project market-friendly “good guy Phil” passive approach because there are enough minions aggressively fighting the “console war” for him for free.

    • Sp4ctr0

      Its still 2x cheaper than PC with similar specs. Developers say that Xbox One X is simply like a PC with 16GB of RAM and GTX 1070. PC comparable to XBX cost about 1200-1300 usd.

      https://uploads.disquscdn.com/images/0738d3a71583e8498db849653cc33197cc5e915440fdf2adebcb1d8045f648b9.jpg

    • efnet

      You’re wasting your time with this one….trust me..
      Claims to be a pc gamer but focus all his time and energy on console topics.

    • Wei Feng

      Not really a 4K monster is it.

      Going to flop hard.

    • efnet

      Actually it is when all first party titles are native 4k, which was clearly stated by the xbox team.
      Ms cant control how third party devs choose to use the extra power.

    • Wei Feng

      so 3rd party game like Assassin’s Creed choose not to use 4K native then?

      and the Developer of Anthem also decided not to use Native 4K

      Microsoft not letting them use the full power?

    • efnet

      What do you mean by ms not letting them use the power?
      Ms has absolutely no say in how any third party dev uses it’s power.
      If say someone wanted to do a 1080p 60fps ultra pc settings, they could very well do that, as the xbox x definitely has the resources to accomplish that task.
      Take the shadow of war game which has just been confirmed native 4k 30fps on the xbox x recently, it’s totally up to the devs here.

    • Psionicinversion

      Yeah like a pc with 16GB yet total system ram usage comes no where close to 16GB

    • bardock5151

      It’s not competing with the Pro because it’s a lot better than the Pro.

      It’s meant for those who can afford it.

      Most consoles are not sold at profit. At least in the beginning.

      The launch price of Xbox One was unpopular because it was bundled with Kinect and was a little weaker than its competition. The One X does not have that problem, it is better.

    • Riggybro

      Exactly. Phil’s comments is just thinly veiled marketing.

      Smoke and mirrors.

    • Gamez Rule

      Talking of smoke and mirrors..

      Remember this back in 2013 ….”Microsoft Investing $1 Billion in Exclusive Xbox One Titles”…. well 2017 is here and what have we seen?

      In fact where are the games promised by Albert Penello when he stated …….”We have a great exclusive games lineup. We’re getting tonnes of developer support”

      Where are these *great exclusive games & this games lineup with tonnes of dev-support* that he talked about? Still waiting…

      Remember when Phil shared his views about exclusive content? Looking on what I posted wouldn’t Phil’s views on exclusive games conflict with what Albert stated when talking about *great exclusive games*?

      Where is VR that was bigged up with Scorpio?
      Where are these new IPs?
      Where is the tonnes of dev support?
      Where are these exclusives?
      Where is this games lineup?

      So far in 2017 we have had nothing in the way of true full console exclusives, we have had no games released that cannot be played on PC and in some cases PS4, we have seen lack of developer support on Xbone throughout 2017 so it makes me wonder why people believe everything that Phil and MS state.

      https://uploads.disquscdn.com/images/4a0e07bce3abeaeaa988df1b686d03ca297e08efb4864efeaddc649293f12152.jpg

    • Bettyjsands

      Google is paying 97$ per hour! Work for few hours & have longer with friends and family! !dk344c:
      On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. Follow this link for more information
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    • kee1haul

      It’s the opposite really. They aren’t targeting Sony, they have responded to what customers wanted.

  • Wei Feng

    As a promised Native 4K ” monster” it’s nothing more than just a flop waiting to happen.

    How are those misterxmedia types spinning this?
    2nd GPU that’s hidden to be unlocked that will enable Native 4K right?
    The “Monster” in hiding theory

  • efnet

    Definitely not for everyone, but it’s definitely for me, I’ve been refreshing the xbox.com page non-stop for 2 days waiting for the pre order to drop.
    Truley can’t wait for the x

  • Wei Feng

    Fewer 1st party games means xbone X will get fewer native games. that leaves X as a $499 checkerboard machine.

    That sound like the promised 4K Monster?

    • Sp4ctr0

      Still a much faster than PS4 Pro.
      – Xbox One use “checkerboarding 2160p”
      – PS4 Pro use “checkerboarding 1800p” and after that upscale it to 2160p

      https://uploads.disquscdn.com/images/533d6e7e07297c7d22928c2742f49c8de28041935de514dfa18e4e830254d1b3.jpg

    • Wei Feng

      This damage control?

      Checkerboarding isn’t Native 4k. But if it’s close enough it is now ok?

      If it was this powerful enough Monster , there should be no need for checkerboarding. Or is the true power under NDA again?

    • efnet

      Bro you’re trying way to hard.
      Just enjoy whatever plastic box you were able to afford and just keep it moving.
      All the drama isnt even necessary.

    • Dougdec92

      And it isn’t True 4k, ….pls spare me this my good bro.

    • efnet

      Still higher than that of the pro.

    • Dougdec92

      Still makes Phil a bloody liar and you as gullible as anyone who believed what he ever said was true. 100dollars more for a checkerboard console, pls imma keep my pro, Xbox one x launch smelling just like 2013, MS never learns bro.

    • efnet

      How is he a liar?
      The specs are there, the native 4k first party games have been confirmed, listen i get it, you’re like every other blk male out here this world, we tend to cling to popularity, that’s what we do .
      If everyone is buying iphones we want to buy it too, if everybody is rocking beats headphones we want to rock them too.
      I grew up my brother, i started doing what appeals to me and me only, im a xbox fan and i enjoy what i play on that platform, im not here to tell you what you should like or don’t like, but come on now with the buffoonery .
      I shouldn’t have to sit here and list every single reason you’re wrong, it’s time consuming, and furthermore it’s beneath me.
      You’re free to like what you like and ain mad at ya about it, but lets not try and put this beast of a machine in the same category as The pro or the ps4 because that’s an insult.

    • Dougdec92

      Oh so you really didn’t do my assignment really, pls just watch the finisher of MS press conference at e3 2016. When you’re done, fine tune your comprehension skills, relate it to events after this e3, i.e origins, destiny 2, anthem, ark survival and exclusives and when you’re done give me an intelligible answer. My problem isn’t your choice, I don’t even care what you want, my problem is Phil and his double standards, pls do what I said in the first 2 lines and you’ll get what I mean, that’s if you ever get it… Happy hunting boy.

  • “The Xbox One X is so expensive”.

    It’s not. Not for those specs. No one could build a PC with those capabilities for anywhere near $499.

    • Riggybro

      A not-quite-4K 30 fps PC? No probably not for $499 at the moment. In 5 months.. probably very close.

      It’s tricky… as producing a netbook CPU + midrange GPU into an APU is just not possible off-the-self in the PC market. And the Xbox system is so closed and a PC is so open… hard to compare directly.

  • Mr Xrat

    “Sell me your new hardware, Phil”
    “Dynamic 4K, 30fps, no new exclusives, $499, it’s not for everyone”
    “Oh, OK then.”

    See you next year, Phil!

    • Wei Feng

      Sony going to love this for the PS5

    • Jop

      Wait, 30 FPS? What games?

  • LifeOnMars

    So Xbox One is not going to sell many units and Xbox One is losing 2:1 to PS4 and with new IP’s for Xbox being 2 years away. it looks like Microsoft has lost its way.
    I think I will wait a couple of years for a $100 price drop & bundle, oh wait we will have PS5 by then.

    • efnet

      Lol ps5?
      Wishful thinking.
      Got atleast 3 to 4 years bro

    • LifeOnMars

      The thing is …PS4 could easily go 3 years without any problem from Microsoft . But I think PS5 will land late 2019.

    • Dougdec92

      Yhp true but it will be dotted with them sweet exclusives along the way that ps4 users aren’t going to miss the ps5, we are busy playing games… Mind you not BC games… Current games to bother about the ps5.

    • efnet

      Lol it must suck being a single console owner.

    • Dougdec92

      Why would I dish out more money when a console is all I need?, if I have to wait 2-3 years for just exclusives then I may as well wait it out by playing on the ps4 permanently…. Happy waiting my guy.

    • efnet

      https://uploads.disquscdn.com/images/bd66a66182a0553a61230165d87ac003c4151533dca656a4041e6f6616f1d1f7.jpg
      Who’s waiting?
      And for what?
      Again, my fellow flunky, you do what works best for you, be it following a trend or whatever
      And I’ll continue to do what is best for me.
      You got a single console to provide for so your behavior is understandable, i got what you got and then some, and as a result my behavior is a bit more mellow, cool, calm, and collective.
      I don’t need to put on a cape for what i like, ill leave that all to you sir.
      Cooning at it’s finest.

    • Luke Skywalker

      remember sony just started discussions about the ps5.
      remember that consoles take at least 3 years to develop, but whatever floats your boat

    • LifeOnMars

      As I said 3 years is no problem for PS4/PS4 Pro,but I think PS5 will land late 2019.

    • Luke Skywalker

      More like 2020, anything before that will be a rushed job, which would put them back into a ps4pro position when the Xbox One X2 is released 4 years from now on 2021.

      As I’ve said above you should remember the news the other day that Sony just started deciding on the next console direction. If I were Sony instead of trying to appease some internet fanboy’s ego by releasing a console early, I would try to maximize my time and get a great console out in a time that works for the company and devs.

      However, on the flip side if they do that rushed job then they would be able to get a 2 year headstart on the next Xbox by releasing in 2019. And with that they could do a next rushed job and release another console in 2022 a year after the Xbox Next which is believed to be getting release in 2021…….
      Still that’s that’s 2 sony console for 1 Microsoft console. Sony would be using a lot money in pretty much the same time period…..that’s not sustainable.

  • Luke Skywalker

    at some point the price on the XBOX will come down and that’s when the regular people will buy in, by then we’ll be on the verge of a new more powerful Xbox console.
    so the xbox one x will take the place of the S and the new xbox will take the place of the X, it’s still a natural progression.

    • LifeOnMars

      So 2 years for Microsoft in the wilderness it is then. ..

    • Luke Skywalker

      If that’s what you believe then go ahead and believe it….

    • LifeOnMars

      Yes that is what I think. I can’t predict the future,only time will tell. I did predict that Scorpio would be $100 more than PS4 Pro and that it would use checkerboard rendering thou.

    • Luke Skywalker

      That’s not a prediction bro, that’s more like mister obvious standing in the doorway.

      And yes only time will tell.

    • LifeOnMars

      And Mr Obvious is telling you that PS5 will arrive 2019 and Xbox One S will sell less than half of PS4 worldwide. Also PS4 pro will outsell Xbox One X..Worldwide

    • Luke Skywalker

      “And Mr Obvious is telling you that PS5 will arrive 2019”
      – Ps5 in 2019 isn’t an obvious matter but it’s a possibility, there’s a difference.

      “Xbox One S will sell less than half of PS4 worldwide.”
      Xbs selling less than half of ps4 worldwide? There’s no way to ascertain that result. The only way we might be able to get a close indication of the difference in sales between the two is to check publishers sales data which actually shows that Xbox game sales are about 34% difference of ps4 game sales. This sort of indicates an install base far from your “less than half” statement.

      “PS4 pro will outsell Xbox One X..Worldwide”
      This is kind of obvious as the ps4pro will be out a full year ahead before the Xbx, cheaper price and the fact that Sony has most of the European and Japanese gamers mind share. Currently ps4pro sales are at about 3.5 million.

    • LifeOnMars

      Xbox stopped talying about sales figures when they knew they were getting obliterated buy Playstion

    • Luke Skywalker

      true they stopped giving sales numbers, but then again they don’t really give sales numbers to any of their hardware devices but they have stated and their financials have shown that they’re profitable and for a company and their investors that’s really what counts. am I right?

    • LifeOnMars

      If that figure is to believed, then 36.2 vs 60.4 it’s 60%. I would say that Playstation is pummelling Xbox.

    • Luke Skywalker

      Yeah if it’s to be believed, it’s the number leaked.
      And I never said ps4 wasn’t handing it to the Xbox, I said it was far from your “less than half”, do you understand now?

    • LifeOnMars

      Only 10% to go then

    • Luke Skywalker

      I hear that. Enjoy your time waiting

    • LifeOnMars

      It will go quicker than you think, it won’t be nothing like the wait for Scorpio.

    • Luke Skywalker

      I guess greatness awaits…..right?
      Keep waiting.

    • LifeOnMars

      Greatness is already here for Playstation it’s Microsoft that will keep people waiting.

    • Luke Skywalker

      Then I wonder why Sony still have that tag line, hmm? You want to elaborate on that, hmm?

    • LifeOnMars

      The latest tag is “Go for Greatness”

    • Luke Skywalker

      That doesn’t sound like “greatness” has arrived buddy.

    • LifeOnMars

      Salty tears

    • Luke Skywalker

      From you? Oh I bet. It’s ok though buddy…you can go rap up in your blanky and keep waiting

    • LifeOnMars

      What do you think I’m waiting for? ??

    • Luke Skywalker

      That’s not up to me to care buddy

    • LifeOnMars

      I’m waiting for nothing, I have the games I have the console.. Happy Days.

    • Wei Feng

      it’s the current 900p skywalker , hello sir

  • habiwe

    A student able to profit $9511 in 4 weeks on the computer .

    check this site out>>>>>>>>>>> http://4u.fyi/google-jobs

  • Bigz5253

    Being as tho I just spent $400 + tax on a pro and $400+ on a 4K hdr tv I will not be getting a xbxx thats gonna do what the pro does just a lil better!

    • Luke Skywalker

      Nothing wrong with that. But question…what if gamestop and bestbuy offer you $200 or $250 in trade in credit for your ps4pro to upgrade to the Xbx would you then still say no??

      I can almost guarantee gamestop will give $200 for the ps4pro because it’s what they always do. they did when upgrading to a ps3, Xbox one, ps4. They did $150 when upgrading to the Xbox one S, and if I’m not mistaken they all did when upgrading to the ps4pro so it’s only natural they do it for Xbox one X.

    • Gamez Rule

      “what if gamestop and bestbuy offer you $200 or $250 in trade in credit
      for your ps4pro to upgrade to the Xbx would you then still say no??”

      I wouldn’t trade in my PS4-Pro for XboneX no way. MS haven’t released or supported base Xbone gamers with any full / true console exclusive titles for the last 6 months of 2017 while Sony has done so.

      Why would I even want to trade in my Xbone for a console like XboneX knowing what I stated. I’ll be better off staying with Xbone / PC / PS4 than buying into XboneX.

    • Luke Skywalker

      Did I ask you anything?
      But since you’ve jumped, let me reiterate what I’ve said to you before in another thread and it’s something you already know yourself: Microsoft always releases most of their games in the second half of the year

      Few examples:
      2015
      Halo 5
      Forza Motorsport 6
      Rare replay
      Gears of War: ultimate

      2016
      Recore
      Gears4
      Forza horizon 3
      Dead rising

      All those games were released in the second half of their respective year.
      Therefore it’s disingenuous of you to be talking about the last 6 months of the year when in fact the company has a lot of titles coming out later this year.

      Why would you want to trade in based on your disingenuous statement?? Are you really asking me that?

      Anyway, you can game on whatever you want to game on. There will be those who buy at full price and there will be those who trade-in/upgrade. There will also be those who stay with their current console(s) and there is nothing wrong with that. Those who want better performance, better visuals, better looking, a call around better console will buy new or upgrade. No one is forcing you to do anything.

    • Gamez Rule

      You didn’t ask me anything, but I thought I’ll reply to a “question” you put out there.

      Truth is the games you posted are not full / true console exclusive titles as they can be played on windows 10 PCs as network exclusives, IE you don’t need Xbone hardware to play those games you mentioned.

      And that’s why I stated “MS haven’t released or supported base Xbone gamers with any full / true console exclusive titles for the last 6 months of 2017 while Sony has done so” Now I could have gone back to last year but thought I’ll keep it within this year.

      So please name me some full true console exclusive titles that can only be played on Xbone hardware ( not windows 10 ) to show why we need the console hardware? Because that’s why I also stated “Nothing at E3 shown by MS made me want a new console that’s for sure”

    • crazy_black_man- ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      Damn, he IS feeling kinda salty bruh.

    • Gamez Rule

      Questions for you.

      Did you see any games that MS showed that would make you want to buy into the Xbone brand in 2017 let alone 2018 at E3?

      Did you see anything from MS at E3 that would want to make Sony gamers jump ship over to Xbone?

      Did you see any point in buying into Xbone X when already owning Xbone hardware?

      Can you see any real reason for buying into Xbone X when already using a gaming PC and the other consoles?

    • efnet

      That’s a new one network exclusives….so tell me this, when youre buying these network exclusives, whom are you buying them from?
      I eagerly await your answer.

    • Gamez Rule

      Network exclusives / platform exclusives both used in terms by MS and Sony to mention their games only possible via their own brand.

      Example.. Forza 7 = Windows 10 / Xbone ( all part of MS network / platform )

      Full console exclusive = Horizon Zero Dawn = PS4.

      So like I stated ..

      “MS haven’t released or supported base Xbone gamers with any full / true console exclusive titles for the last 6 months of 2017 while Sony has done so”

      So please name me some full true console exclusive titles that can only be played on Xbone hardware ( not windows 10 ) to show why we need the console hardware?

  • Gamez Rule
  • Gamez Rule

    Yep that junk is all mine, like I said it’s in my games room where older consoles that still get used by friends and family can be played.

    Other consoles are boxed up but still ready to be setup if needed. So like I showed consoles and PC have been used by myself for many many years and I have support all of MS’s and Sony’s consoles since they released them.

    • efnet

      Lol stop bruh just stop…
      That pc is from 2005 or 2006 …. please stop lol
      You wont be playing noooooo windows 10 games on that thing.
      It still has the old windows logo on it man lol
      Where are the up-to-date consoles at bruh?
      Where’s the up to date pc at bruh ? Lol

    • Luke Skywalker

      I was wondering the same thing, all old stuff

    • efnet

      Dudes a freaking fraud, he literally exposed himself

    • Luke Skywalker

      Lmaoooooo I’m rolling over. Gamez can’t say anything to me anymore. He better go stick a post-it note on one of his friend’s updated console and PC and try to pass it off as his.

      It’s testament how everyone “has a gaming PC” and can “play all of microsoft games on pc” and go on about “true exclusives” when in fact all they have are dust bunny loaded 12 year old PC trying to pass off as a “gaming rig”……………… It’s a gaming rig alright, a gaming rigor mortise lmaoo

  • Gamez Rule

    I never tried to pass that pc off as an modern day gaming pc

    As I stated…”And I have shown pics of consoles, PC, ect, Even supporting both platforms on consoles, ***as well as older console gens in my games room which showed PC***”

    My old PC’s go into the games room but that one holds lots of games that kids still use, and although it only has a GTX 750 inside it still plays their games ok on a 1080p TV lol.

  • Gamez Rule

    Yes, that’s correct. It’s my old PC with a GTX 750 inside like I pointed out lol, sitting with older gen consoles like I pointed out lol

  • Gamez Rule

    Erm yes it does, lol GTX 750 is low profile for old pcs

    • efnet

      Uh huh lol
      You frauding bruh

  • Luke Skywalker

    Looks like an old gateway PC

  • Holeybartender

    Hey everyone,Atari is making a console. Yay!


 

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