The Xbox One X Was A Response To What Fans Want, Not To The Competition, Says Xbox Head Phil Spencer

Which is, I suppose, the best way to go about things.

Posted By | On 17th, Jun. 2017 Under News | Follow This Author @Pramath1605

Was the Xbox One X reactive? It certainly feels as though it has been designed and made in direct response to all the criticism and feedback that Microsoft got with the original Xbox One- from its design to its power, to even its relatively simpler name, everything about the console appears to be specifically designed to counter a criticism that the original system got.

So was it reactive? Speaking to Giant Bomb, Xbox head Phil Spencer said, ‘To some extent, a lot of what I try to do with Xbox and the team is reactive, because we’re taking feedback. I am pretty active in the social communities around gaming, my Twitter account, Xbox Live… I’m there, I’m not trying to hide behind things. And I get that feedback, and I take that feedback and do something with it, I guess that’s reactive, but I guess it’s reactive to what people are asking for.

“I will say that with the Xbox One X, I do remember from the original Xbox that there was the feeling around the brand that ‘this is a powerful console.’ And when we do our brand research even today, power is a word that pops up pretty frequently. And I wanted to make sure we were living up to the brand promise of what people were expecting from us. And when we were designing the Xbox One X, I didn’t know what the competition was doing. I didn’t know that there would be a console shipping until later, I didn’t know there would be one until it launched in 2016. So there wasn’t a direct competitive thing, I didn’t know.”

So I suppose it was reactive- it was just reacting to what fans wanted, rather than what the competition was doing. Which is, I suppose, a good way to go about things, too.

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  • Tga215

    Just bring the AAA games man tired of the talking

  • Richieeeee

    is this dude for real?

  • crazy_black_man- ✓ᵛᵉʳᶦᶠᶦᵉᵈ

    The Xbox One X was a response to the failure of the Xbox One to capture any marketshare against the PS4. The Xbox One X should have been the original Xbox One. This dude Phil is spinning like than a DJ.

    • Gamez Rule
    • crazy_black_man- ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      LOL. Yeah.

    • Gamez Rule

      It’s from the new MS avatar video they posted up..

    • Massamo

      they said vr coming early next year

    • Dougdec92

      He indirectly just told us he made a console for the competition, if a console was complained about by fans, then it was because it xboners wanted what ps4 players were enjoying… You don’t spend millions in R&D because fans just gave you feedback, you do that because you want to grab a certain market share and make your platform better than the competition…. Next time I bet he’s gonna say he made the Xbox one x to play 3rd party games better and by his promises, it doesn’t.

    • quantum

      Hiya Buddy, I told you it wouldn’t be as expensive as you warned 🙂
      Mind you, no killer apps so let’s call it 1-1 for now.

  • efnet

    Don’t care what the x is for or what it’s intended response was for, i gotta have it ASAP!
    Love that design, im truly amazed how they fit all of that into such a small box.
    Alot of the games in my backlog are getting the 4k x treatment, including the witcher 3, so im really excited for what’s to come.
    Hurry up with the pre orders, so i can pay mine in full.

    • ditto bro!

    • efnet

      damn long time no speak bro, how you been?

    • Not too bad, how about yourself? 🙂

    • efnet

      Aw man im blessed brother, absolutely nothing to complain about.
      Hey, have you tried that Friday the 13th game yet?

    • Good to hear! Nah, but I’ve seen people stream it a few times though. I finished my 17 game Backwards Compatibility backlog the last 2 months and trying to finally start and finish Horizon: Zero Dawn this month. Then Prey and RE4-5 Remasters for July. You gonna get Crackdown? We should definitely destroy cities on that…

    • efnet

      Come on man, you already know im going to be on crack down day one.
      Dude i am impressed by your gaming schedule/ routine, im truly am.
      It’s takes a very organized individual to lay out a road map and follow it to a tee.
      If only i could have your discipline, hats off to you sir.

    • Good deal. I’m hoping Crackdown looks better than the demo they showed at E3 – too many rectangles, hopefully the architecture is as good as the MP city they’ve shown off so far.

      Lol re my schedule – it’s the only way I ever finish my games. I have until next July planned out to finish my current-gen backlog and holiday 2017 games, then I can slack off and play whatever/whenever again hahaha…

    • Tga215

      Where you been at?

    • efnet

      What’s good my dude?
      I been around, mostly on vg247 giving extremist a hard time during my down time lol
      I use a name by chiraq on vg247, i thought they was going to ban me when they found out who i was, but they let me slide i guess.

    • Tga215

      That’s wassup glad to have you back

    • crazy_black_man- ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      LOL. I was right about that then. Its all good. I used the EverybodyHatesDoug a few places too.

    • efnet

      Yea it was me, ain wanna say nothing at the time cause i had been banned from there a while ago, but eventually it came out so i was like f- it

    • Judithdrobinson

      Google is paying 97$ per hour! Work for few hours & have longer with friends and family! !dl203c:
      On tuesday I got a great new Land Rover Range Rover from having earned $8752 this last four weeks.. Its the most-financialy rewarding I’ve had.. Follow this link for more information
      ➽➽;➽➽ http://GoogleFinancialCashJobs483TopPlayGetPaid$97/Hour ★★★✫★★★✫★★★✫★★★✫★★★✫★★★✫★★★✫★★★✫★★★✫★★★✫★★★✫★★★✫★★★✫::::::!dl203c:….,….

  • Barry Harden

    LMAO if Xbox was truly listening to what fans want, then where are the exclusive games?

  • Riggybro

    The fans wanted Ryzen. They got Jaguar.

    The fans wanted native 4K 60 fps. They got dynamic + checkerboard 30 fps.

    The fans wanted $399. They got $499.

    The fans wanted Xbox exclusives. Wait for 2-3 years… and they are available on PC also.

    The fans in the end got a fairly standard late-2017 console with the only surprise being free-sync.

    • Wei Feng

      Fans wanted Vega based.

      Old Polaris based instead

    • Nobody

      Fans wanted a 1000+ dollard console
      500 dollar instead

      You are the most delusional person i have met on the internet if you think MS or Sony is going to pull a console at 400-500 dollar with those specs( Vega + Ryzen)

    • Wei Feng

      As delusional as Microsoft saying its a true 4k “monster”?

    • Wei Feng

      Fans didn’t want the Kinect 3. Microsoft’s forced pack in surprise for day one.

    • Nobody
  • Dougdec92

    Phil is just pathetic and instead of getting himself exclusives, he’s there wasting his time on crossplay…. He doesn’t have a dot if priority.

    • Nobody

      Are you to microsoft?
      MS is trying to build an established ecosystem(Xbox one, Xbox one S, Xbox one X, windows 10) with the backward compatibily and Xbox games pass and turn it into Netflix of game. Whether you play it on Windows 10 or Xbox, they don’t care as long as you’re in their ecosystem. They are microsoft exclusive.


    Xbox One X is where Im gonna play All my games!

  • crazy_black_man- ✓ᵛᵉʳᶦᶠᶦᵉᵈ


  • Infrablade

    Why does this write-up exist? Wasn’t “This is the console the developers asked us to build” | “This Console is a 100% for You Guys!, We read the articles, we read the reviews, It’s the We Heard You Console!” enough said regarding why they made this system?

  • McKenzie

    I will be picking up my Xbox one X Day one because I like the features going for it. and I want my games to look the best.The Price is Right for a Console with this much power.

  • Mr Xrat

    Weird, I thought Xgimps wanted new AAA exclusives, Zen and Vega, a specific reveal event for the Xbollox, an effective demonstration showing the differences between games on different hardware?

    Never mind, cough up! Next gen is three long years away. 🙂

    • berj79

      enjoy ur outdated pro, its so underpowered that 3-4 exclusives is all you have now :-p

    • Luke Skywalker

      the xbx was already in development before any rumors started going anywhere.

    • Nobody

      >Zen and Vega
      A console that cost over 1000 dollar? You think any company can pull a vega + ryzen at 400-500 dollar? Delusional

      >new AAA exclusives
      It’s all about Microsoft exclusive now. “Xbox or Windows 10”

  • omarcominyo

    This guy really needs to start thinking about shutting up now, the bukiak border is fast approaching!

  • chris

    wow, i never seen so many salty losers in one place before, i though n4g and neogaf where bad but this place takes the cake. do you all swallow or just take sony’s d all day.
    Real Gamers relish and are happy when new tech, new consoles come out, but pathetic fanboy losers do what 8 out of 10 people on this site do. its a shame.

    • One The One

      I believe there are even more retarded Sony fanboys at Dualshockers. Toxic and moronic place that is.

  • Nobody

    >Where is VR that was bigged up with Scorpio?
    >Where are these new IPs?
    might be coming, you don’t devellop a game in 1 years
    >Where is the tonnes of dev support?
    >Where are these exclusives?
    All microsoft games are Windows 10 exclusive. Xbox one run on Windows 10. They are exclusive in a way that you can’t play them on Switch or PS4
    >Where is this games lineup?
    Showed at the E3 2017 where Xbox won

    • Mr Xrat
    • Nobody

      No actually, Microsoft own by a large margin

      The other poll was made on twitter by the producer of E3 20170.

      1) Microsoft/Xbox — 1.1 million viewers (818k in 2016)
      2) Ubisoft — 986k viewers (759k in 2016)
      3) Sony/PlayStation — 962k viewers (757k in 2016)
      4) EA — 676k viewers (910k in 2016)
      5) PC Gaming Show — 552k viewers (488k in 2016)
      6) Nintendo — 292k viewers (422k in 2016)
      7) Bethesda — 233k viewers (610k in 2016)

      Nintendo was never going to win with that 25 minute conference. The logo of metroid was fukin nothing and mlight not come out by 2020 and Pokemon Switch showed nothing.

    • Mr Xrat

      Those were total mentions. Nintendo had far more positive mentions. Considering scheduling and time zone differences, 200,000 more for MS’ timed indie games and $499 is pathetic.

      Gonna have to think up more excuses for Phil’s failure.

    • Nobody

      Microsoft won by a large margin again
      The internet
      the view
      the poll in twitter with 18k votes.
      Even somes games like Monster Hunter and other multipatform games from current aren’t coming to the switch by how underpowered it is.
      Also nice Multi-account to upvote you pathetic post, you must be really assblasted because of this fact.

    • Mr Xrat

      Nope. Most polls have MS either third or fourth from bottom due to mediocre offerings and $499. Views? Barely better considering scheduling. Twitter? Teeming with Xgimps kicked off every other website. Nintendo, Sony and Ubisoft slapped around your timed exclusive indies and your Porsche and left you scrambling for excuses to waste time on Xbox. Hahaha!

  • Dougdec92

    And It wasn’t true 4k, congrats, you just unlocked a greenish achievement for being lied to again and as always by Phil, damn you’re that gullible it makes me tear up… Big ups bro.. Big ups .

  • Holeybartender

    Hey everyone,it’s all over for Xbox. Atari is making a new console again.

  • Dafuq Iswrong

    I’m a fan and I don’t want an overpriced console with no exclusives…

  • Massamo

    we want them to be played on pc I love how more people can play them


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