Xbox Is Doing Well, PR Wins Are Not The Point, Says Xbox Boss Phil Spencer

Ultimately, it’s about playing games.

Posted By | On 12th, Jan. 2017 Under News | Follow This Author @Pramath1605

Microsoft and Xbox have had a rough couple of days the last few days- mostly owing to the cancellation of the highly anticipated Xbox exclusive Scalebound from Platinum, and the ensuing fallout. However, speaking on Twitter, Microsoft’s Phil Spencer insisted that Xbox is still doing well in his eyes- people are happy with their consoles and playing games, which is what it comes down to in the end.

“Xbox is doing well, holiday was good, lots of people playing a lot of games which is what it’s all about,” he said. He also said that he strives for customer satisfaction with Xbox, and confidence in the brand- trying to win brownie points via PR wins isn’t necessarily his focus. “I’d add happiness with the product trumps all, confidence in brand is important. PR wins aren’t really my focus.”

I appreciate him taking the time to talk to fans even in the face of all negativity – too often developers just refuse to engage people in the face of backlash (remember Hello Games after No Man’s Sky released?) – and I hope he can announce projects soon that substantiate his statements, and restore sheen and confidence to the Xbox brand.

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  • Marc Grierson

    Typical statement – “If we’re failing at it, it didn’t matter in the first place” I used to dig Spencer but he is an absolute tool sometimes

  • Riggybro

    Thing is “lots of people playing a lot of games which is what it’s all about”
    is precisely the kind of PR drivel that endears his religious followers and makes everyone else groan and roll their eyes.

    Yes. I’m sure Phil approaches his meetings with the ♏️icrosoft board the same way…
    In that office they all sit there expecting graphs, facts and figure$ but Phil comes in empty handed “People are playing games and I took a Twitter poll and people said they are happy!”
    “Um.. Phil we need some hard facts and figures…”
    “Over 100,000 gravel blocks were laid on Xbox Minecraft last week!”

    • crazy_black_man-

      LOL! Hilariousness!!!

  • LifeOnMars

    If it’s albout the games Phil, then get some AAA exclusives released.

  • crazy_black_man-

    Keep digging Phil Mattrick. The Xbox brand is almost dead.

    • Michael

      Not as dead as Vita and guerrilla gambridge though…lol Ponyisms.

    • bewareofZ

      The Vita has sold more than the Xbox One ever will lol.

  • Mr Xrat


    Keep at it, Phil, I suppose you’ve got to try and keep Xgimps off the ledge.

  • Gamez Rule

    Phil Spencer insisted “Xbox is doing well, holiday was good”?

    Truth is the… “NPD report confirmed that the PS4 had indeed managed to come in
    first in the United States for the second month straight, meaning Sony
    managed to score an overall victory in the Holiday Season”

    Doesn’t look so good now does it really.


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