Xbox London studios will focus on free-to-play and Xbox Live, will not make retail games

Microsoft’s London division has a bold new vision for the new generation of gaming.

Posted By | On 21st, Nov. 2012 Under News | Follow This Author @Shubhankar2508


Xbox London’s corporate VP of interactive entertainment, the ex-Sony man Phil Harrison gave a very bold speech at the London Games Conference and revealed that the company will not be looking to make any retail games, but that it will move forward as a “21st century” company and focus on Xbox Live.

“We are building a 21st century studio, one that will not make retail games, one that will develop for numerous platforms such as Windows 8, with new business models and new ways to play,” Harrison said.

“We’re clearly in an industry that’s moving from a retail business model to one that’s increasingly digital,” he continued. “People are talking about digital overtaking retail – signs are moving in that direction.”

He also announced that Xbox London will be staffing up, hiring 100 new staff members throughout the current fiscal year.

Well, we sure hope to see some really good free-to-play games from them in the future. Let’s see what happens.


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