Xbox One X: Microsoft Responds To Criticism Regarding Lack of AAA Games, The Coalition’s New IP Not A Priority

The Coalition is focusing on Gears of War for now.

Posted By | On 02nd, Jul. 2017 Under News | Follow This Author @Shubhankar2508


Remember a few years ago, when Gears of War 4 developers The Coalition were still known as Black Tusk Studios? Microsoft teased a new franchise being developed at the studio. But it seems like that has been moved to the background (or perhaps, may be even cancelled?) for now, with the team at The Coalition focusing on moving the Gears franchise forward. Or so said Xbox marketing head Aaron Greenberg in a post-E3 interview with GamerTagRadio recently.

“It’s an incredibly talented team up there,” Greenberg said when he was asked about whether or not The Coalition was working on a new IP. “We pivoted that team to go focus on Gears, and brought Rod Ferguson in, co-creator of that franchise. [Gears 4 had an] incredible campaign, they did a great job with versus, great job with Horde mode. So that team is focused on the Gears franchise going forward.”

Greenberg then moved on to address something that many people felt was an issue with Microsoft’s E3 press event, in that it had very few AAA game reveals and announcements to speak of. “We felt like we showed a lot of great AAA games,” he said. “It’s tough, because if you show too many AAA games, people are gonna be like ‘oh man, all you’re showing us are big blockbusters, we want to see more variety and diversity’. We just showed everything. But with that said, largely what we showed was games that are going to launch between now and E3 next year.”

He then went on to talk about Microsoft’s strength in first party, listing out several games that Microsoft showed off at this year’s E3. “Take our first party stuff,” Greenberg said. “Forza will be out, Crackdown will be out, Sea of Thieves, Super Lucky’s Tale, State of Decay 2, all will be launching before E3 next year. So we showed you big blockbuster exclusives that you will be able to play over the next year, in addition to Assassin’s Creed this holiday, in addition to a great variety of all those great indie titles that are coming out- like Cupheads. And that’s an exclusive.”

“So that was the idea,” he continued. “Let’s go long, let’s break the rules. We used to always be ninety minutes because because of TV, and we had to cut off because people were setting their DVRs, but now the TV audience is just a fraction of our total audience, with streaming and all the people who are watching on their consoles.”

To be fair, Microsoft did talk about a number of major AAA releases at E3 this year, including both first party and third party. While it’s true that there weren’t a lot of surprises at their conference, and that there were indeed a large number of indie titles that were shown off, that doesn’t take away from the AAA games they showed either. What’s your take on this? Tell us in the comments section below.


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  • Darth Vader™

    It’ll be interesting to see a new IP from them.

    • XterminatorbotMK1

      LOL

    • Darth Vader™

      Laughing at yourself?

    • Alistein

      Sadly Non coming. The studio head Rod Ferguson has said Gears for life. I feel he’s the one pulling this Gears agenda

  • Elie Barreto

    Jaja More lies they just have a few untalented studios, besides gears Halo and Forza they got nothing.

  • Poseidon team

    Well, Phil can’t make miracles… all the exclusives you got so far were started at Don’s leadership… but next year E3 will be around 4 years since Phil became the Xbox leader, and enough time for several new IPs to be at least announced.

    But don’t expect many single players like Sony’s portfolio. Phil interviews make clear that he like games as a service (like GTA 5 online), games that get incremental updates, are social and make a TON of money. And if you look carefully both Crackdown 3 and Sea Thieves are targeting something into that direction.

    Regarding this news, look at both Gears and Halo they remain as some of the best multiplayer and PVP experiences you can get. Get a very good campaign at Gears 5 and Halo 6, and they will have back new classics like Halo 2 or Gears 2.

    • XterminatorbotMK1

      “Well, Phil can’t make miracles… all the exclusives you got so far were started at Don’s leadership… ”

      Do you have proof to back this up? Didn’t Phil just cancel Scalebound and close Lionhead?

      Perhaps you forgot what Phil Spencer said about the Xbox 360’s lack of diverse games compared to the PS3. Seems you’re giving Phil a reach around while trying to blame the Xbone’s failure on Don Mattrick.

      “But don’t expect many single players like Sony’s portfolio. Phil interviews make clear that he like games as a service (like GTA 5 online), games that get incremental updates, are social and make a TON of money.”

      Single player games can be service games also. GTA V is a single player story based game. That is why we get sequels and worthwhile DLC. And many service games don’t make a ton of money. Look at Evolve. Single player games make a lot of money.

      The term “service games” seems like it is just an excuse that Phil Spencer and you made up to damage control Microsoft’s weak exclusive library and trying to milk money from people with online only microtransaction based games.

      “Regarding this news, look at both Gears and Halo they remain as some of the best multiplayer and PVP experiences you can get.”

      And yet they didn’t sell very well compared to previous entries and both became stale a while ago.

      It’s funny seeing you trying to make excuses for Microsoft’s poor game support, milking of old franchises and copying ideas from others.

    • Mr Xrat

      Weird, I thought the E3 two weeks ago when you were really going to see all those Spencer-greenlit games from three years ago start to show up, according to the fanboy hype.

      Just wait, right?

  • Riggybro

    “largely what we showed was games that are going to launch between now and E3 next year”

    Well that’s the next 12 months of games for Xbox confirmed then.

    • Luke Skywalker

      didn’t sony say the same thing? and look at the games they announced.

    • Riggybro

      The difference being-

      PS has recently just had a excellent run of games and now they have a good run coming up followed by another excellent run in 2018…

      XB has recently had a bellow average run… coming up in the next 12 months is looking just ok…

      As you have mentioned previously you don’t like single player nor games that happen to come from Japan so there is no point me adding things like Spider-Man or Ni No Kuni to your PS list..

    • Luke Skywalker

      I’ve minced no words in saying i’m not a fan of single player games and I would appreciate you not twist my words when it comes to jrpgs, don’t blanket my statement or rolled it into your games “that happen to come from japan”. because by you doing that it takes my statements out of context: I don’t like jrpg, the majority of them are hack n slash and I don’t like hack n slash. you’d be hard pressed to find a jrpg that is not a hack n slash.
      I do play games like Naruto and DBZ etc.

      you said sony had an excellent run of games yes they did but only about 2 of those games were 1P, Microsoft only released 1. however, 6 months before that sony practically released no games while Microsoft released 4 games. sony’s line-up of games are bolstered by default exclusivity from jrpg games. there is nothing wrong with that though, they are games after all.

      but the meat of the matter is what’s coming up in the next 12 months as per your op comment, correct?

    • efnet

      Why even bother with this troll?
      It will always be the same shtick on every single xbox article day in and day out.
      Conversations about your intrests are best had with like minded individuals, not some weird troll who’s only objective is to speak negetively.

    • Riggybro

      He will never listen to you.
      Whether it’s Gamingbolt, Dualshockers… he will defend Xbox to the death!

    • Luke Skywalker

      Sounds like an inherent admittance of being a troll

      Plus it’s not about defending Xbox, it’s just exposing you trolls.

    • Riggybro

      Ha ha whether it’s gaming, politics, sport, science, philosophy, religion, music etc…

      Everyone is discussing, analysing, debating something…

      I tip my hat to you sir (and most that comment here) because you do enter into the spirit of debate and don’t try and shut it down.

    • efnet

      So would i truth be told because it is indeed my preferred console and seeing this bandwagon mentality in the gaming community today kinda makes it hard not to, but im aware of certain individuals ( yourself included) that purposely do what they do for kicks, that’s all it ever really is at the end of the day.

    • aawells07

      Well said

    • Darlenegjones

      our roomate’s half sister gets $65 each hour at home… she has been laid off for 11 months and the previous month her pay-check was $20297 only working on the internet for 3 hours a day..➤ go to➤ this link
      http://www.GoogleFinancialCashJobs405BuzzWise/Home/Wage….
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    • Smart guy

      Lol got em

  • Rey Barba

    XB’s AAA exclusives really suck. Just a bunch of multiplayer games with no single player. I’m only excited about Xbox1x for multiplatform, so I can enjoy games in 4k. The PS4 pro is OK in terms of 4k, wether it’s checkered or not. Horizon is amazing in the PRo.

    • TechGoblin

      I rarely play multiplayer myself, but that doesn’t mean the XB’s AAA exclusives suck.

  • efnet

    Healthy debate?
    Funny thing is you only speak negetively on all thing MS so this isn’t a debate, it’s you doing the samething over and over anddddd over again.
    I’ve never seen your name in any other article about any other platform unless it’s MS so please stop fronting

  • efnet

    Let me give you an example of just how full of sh*t you are.
    Today alone, there has been several articles on things releated to gaming and yet you’ve skipped commenting or debating (as you put it )
    On every single article except for the one labled Microsoft.
    Examples: https://uploads.disquscdn.com/images/4ca6e8638ad58ef04c4da00d1bd2896fdf6d98d4e77c3841cb76c806728b5e0f.jpg https://uploads.disquscdn.com/images/13d62364931b691b75602c1c826ff86d4eb80620628a2f95b65bcbb7173d205f.png https://uploads.disquscdn.com/images/6522302ec9b419bd80c01c36774835a7ccbf159eb928b86c87e4b094bac2e752.png https://uploads.disquscdn.com/images/c6b852d80c22ceb30881b8435a43127f6755187302b61ab63b2eb97e5cb48fcc.png https://uploads.disquscdn.com/images/098c89b5aee28041be1c77474c55455163e2010764af1220963cc163c3e6633d.png https://uploads.disquscdn.com/images/2d4c8b1474767ae233592a74f485c7830904b69ab47e4c0f830ff2652a8052d5.png
    I could go on and on, you don’t comment unless it’s xbox related because youre not intrested in a healthy debate, no troll seeks legitimate debates, they only seek to get a rise out of someone.

    • Riggybro

      I think you have been around long enough to know there are many websites with comments sections that have pro and anti posts about any topic.

      It just so happens you have a personal connection with the topic I have posted on. But you know there are anti-PlayStation anti-everything posts on here too right? It’s ok though because we have fun it’s not personal. I have seen your posts too so I know you also like to partake in the general debate too but also sometimes you like to aggressively focus on one person (today it is me! Which is an honour to be efnet-ed I must say).

    • efnet

      Trust me you aren’t getting
      ” efnet-ed”
      If you were id get banned most likely.
      Hey im just pointing out some rather weird stats here.
      Im sure there are plenty of sites you vist maybe under diffrent names ( who knows) you’re not being efnet-ed so i couldn’t personally tell you, but what i do know is what you post here and what articles you vist here.
      I only go at obvious trolls, if it weren’t for them, i wouldn’t have nothing to do or say, but unfortunately they are every where this gen, regurgitating and repeating what the next man said as if it were they’re own thoughts.

    • Riggybro

      Fair enough. I certainly agree with your sentiment. Something to think about.

      Yeah I have heard of your name/banning thing around here and there. You’re famous!

    • aawells07

      Beautifully done. Bravo man lol

    • efnet

      Thank you!

  • Tga215

    Man this is getting out of hand we need new triple AAA games and studios you have the money spend it!!!!

  • Mr Xrat

    Took them a while to respond to the Xbox No Games Crisis, didn’t it?

    Don’t expect anything new from 343 Industries/The Coalition/Turn 10, they’re all focussed on churning out the usual guff and Rare is, well, Rare, hoping to milk that microtransactions train. No wonder there’s so little excitement for the Xbox brand.

  • XterminatorbotMK1

    “It’s tough, because if you show too many AAA games, people are gonna be like ‘oh man, all you’re showing us are big blockbusters, we want to see more variety and diversity’. We just showed everything. But with that said, largely what we showed was games that are going to launch between now and E3 next year.”

    “So that was the idea,” he continued. “Let’s go long, let’s break the rules.”

    You didn’t break any rules. All you did was mimic Sony’s indie and diversity strategy from 2013. You’re late.

    You also used multiplats, timed money hatted exclusives and indies to prop up your conference which included few true exclusives and no new announcements. You starved your fanbase over the past couple years only to give them weak showings for Crackdown and Sea of Thieves at E3.

    Scorpio price could’ve been announced on Twitter and Anthem could’ve been announced at EA’s conference because it is multiplat.

    See you at PSX, pillsbury doughboy.

  • Holeybartender

    Microsoft’s main objective was to convince people to buy the XB1X and it would’ve been acceptable to show games too early if they had them.They needed to showcase not only the launch games but the future of the XB1X and it would’ve been an acceptable thing to do that. I know Sony gets alot of flack for showing games too early but in this case it would’ve helped. Or maybe not but the more games the better.

  • Alistein

    There is an IGN unlocked interview with Rod Ferguson where he said that Gears was all they would do going forward and that Shang-heist was dropped, he said if MS could do something with it but they(Coalition) weren’t.
    I would like Gears if they went with the GTA or Final fantasy format of each game being totally different and unrelated. Gears 3 ended the trilogy and Marcus story for me. Gears 4 should have been a different story with new characters on a different planet or Universe with new gameplay types and enemies while retaining the Gears name and maybe some signature marker that identifies it has a Gears game. This way they can have new ideas or IPs with the Gears name to market it.

  • Ocelot forgot his meds

    Seems that MS knows that more people are playing Gears 4 today than any of Sony’s single player exclusives that are dead a month after launch. Forza 7, crackdown 3, state of decay 2, sea of thieves, player unknown battlegrounds is more replay value than all Sony single player exclusives combined.

  • stopbeingafanboy

    And this..this is why you are in 2nd place.


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