Zynga Posts High Revenues for 2012, FarmVille 2 Coming to Mobile
Despite troubles in 2012, the company is still bringing in the dough every month.
Even though Zynga had a very rough year with falling stock prices, loss in monthly average players, the closure of several social games and various high-profile executives resigning, it’s still seen quite a profitable year.
According to GAAP, Zynga earned $311 million in revenue in 2012, significantly higher from the $212 million projected by most analysts. Earnings also averaged a non-GAAP gain of 1 cent per share, with Zynga market shares gaining quite the increase to close out at $3 per share.
Zynga CEO Mark Pincus was quick to point out Zynga’s success in a recent earnings call, stating, “We have the largest total audience, with 298 million monthly average players, and specifically, 72 million on mobile alone.” He also pointed out that “we’ve been operating cash flow positive since 2007”, which is definitely an achievement in itself.
Despite most of their revenue coming from social games, Pincus believes states that, “The number-one focus for our company this year is to deliver the best social games on mobile” with major titles like FarmVille 2 to go mobile.