4. Tom Clancy
Whilst branding and corporate identity are ever important in this post-internet age, but do we still really need Tom Clancy's mucky fingers all over the super-genre of war? Take Ghost Recon, for example. The first game released in 2001, simply called Tom Clancy's Ghost Recon, was created with Tom Clancy's direct involvement. Now, this is but a distant memory, Tom Clancy having since long departed the games, leaving his name behind like the lingering fart of necessity.
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