10 Mistakes That Sony Should Avoid While Launching The PS4

Arrogant interviews

Regardless of the quality of their products, the Sony brand became marred in the eyes of many gamers during the run-up to the PS3's launch. The arrogant stance taken by Sony executives in various interviews about the PS3 has become the source of much laughter over the years, with Ken Kutaragi being particularly notable for his pompous depictions of the PS3. I don't care how good your hardware is Ken, I will never think that I need to work more hours to purchase an overpriced console.