15 Most Ridiculous Video Game Marketing Campaigns of All Time

Bulletstorm: Sending Raw Meat

This one is just disgusting. A little marketing stunt had video game journalists and bloggers from all around receiving what looked like igloo freezer packs that contained actual raw packaged meat — similar to what’s sold in grocery stores. It was to represent mutilated bodies like in the game itself. Along with the meat were army dog tags and other belongings people take with them when they go to fight a bunch of brutes.