EVP of EA Games tells publishers “don’t be afraid of change”

Posted By | On 21st, Aug. 2012

Turn and face the strange.

In an interview with CVG, Executive Vice President of the EA Games label Patrick Soderlund has urged publishers to regard quality of quantity, as well as embracing new and strange ideas, or else running the risk of irrelevancy.

When asked about EA’s approach to mobile and increasing transmedia approach, Soderland replied “We need to go back to the essence of these games and go from there to see how they fit beyond console and PC.

“The idea of making a Need for Speed port on the iPhone, I just don’t agree with it. What’s the point? You have to play to the strengths of the platform that you’re using.”

Soderlund went on to discuss the need for change and adapting to cater for it, “I look at it as evolution. Looking back five years and looking at today, there is such a vast difference to how I consume entertainment and how I connect with people.

“We just have to embrace these changes rather than be afraid of them. I think some people are so surprised by the changes that are happening that they become afraid of it. They try to stick to what they know and that’s the danger. If you don’t adapt you become irrelevant. I absolutely believe that’s the case.”

For the full interview, head to CVG. Thanks, VG247.


Tagged With: , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Dead Island 2 Surpasses 10 Million Players

Dead Island 2 Surpasses 10 Million Players

The zombie-slaying first-person action RPG – available on PlayStation, Xbox, and PC – crosses another majo...

Call of Duty: Black Ops 6 Receives Accolades Trailer Upon Release

Call of Duty: Black Ops 6 Receives Accolades Trailer Upon Release

The first-person shooter is available now for Xbox Series X/S, PlayStation 5, Xbox One, PlayStation 4, and PC....

Ratchet and Clank: Rift Apart PS5 Pro Update Adds New Modes and Ray Tracing Options

Ratchet and Clank: Rift Apart PS5 Pro Update Adds New Modes and Ray Tracing Options

Fans of the action platformer can use new Performance Pro or Fidelity Pro modes on the PS5 Pro when it launche...

Marvel’s Spider-Man 2 PS5 Pro Update is Live, New Modes and Toggles Detailed

Marvel’s Spider-Man 2 PS5 Pro Update is Live, New Modes and Toggles Detailed

The update adds Performance Pro and Fidelity Pro for PS5 Pro players alongside toggles to fine-tune ray tracin...

Like a Dragon Gaiden Receives Time-Limited Trial on Steam Until October 28th

Like a Dragon Gaiden Receives Time-Limited Trial on Steam Until October 28th

Experience four hours of the side story for free on PC. It's discounted along with the rest of the franchise u...

Silent Hill 2 Remake Hotfix Addresses Labyrinth Progression Blocker, Adds Steam Cloud Support

Silent Hill 2 Remake Hotfix Addresses Labyrinth Progression Blocker, Adds Steam Cloud Support

Players who found themselves trapped in the location after patch 1.04 can now continue through the story thank...