PS Vita needs drastic price cut, says analyst

Industry analyst Billy Pidgeon belies that if Sony is to be successful with the PS Vita, it needs to go down the same road Nintendo did with the 3DS and cut the handheld’s price drastically no later than next year.

“Although the hardware is high quality, Sony may need to follow Nintendo’s lead and cut price drastically next year if the installed base remains below five million or the platform will not be viable for publishers,” Pidgeon told NowGamer.

“Also the proprietary memory cards for PS Vita are prohibitively expensive. There should be more downloadable software, including inexpensive or free games, and these must be higher quality than popular iOS and Android games. It would in fact be helpful if the best and most popular smartphone and tablet games were also available for download to PS Vita.”

“PS Vita sales are improving, but could be much stronge,” he continued. “The software library is improving – there are some very good triple A third party exclusives like Persona 4 Golden and Assassin’s Creed III: Liberation, and there are some very good downloadable titles like Sound Shapes and Escape Plan – extending PlayStation Plus subscriptions to PS Vita also helps to add value.”

Well, the Vita has been performing pretty poorly as far as sales go, so Sony needs to do something. Fast.

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