Nintendo Wii U Still Being Sold At a Loss

When Nintendo released its annual financial report, it stated that the company saw an operating loss of 36.4 billion yen ($387 million) and cited hardware sales as being a major factor. This essentially means that the Wii U continues to be sold at a loss. The same was confirmed by a representative for the company to Games Industry International.

The Nintendo Wii U launched in November 2012, and president Satoru Iwata stated that each unit would be sold as a loss. Despite being downplayed since then, the loss is becoming more and more pronounced, as if Nintendo only selling 160,000 units in the last three months ending June 30th wasn’t bad enough as is.

A price drop on the Wii U looks unlikely at this point. The console currently retails for $250, with the deluxe set retailing for $300. Analysts predict that the upcoming holiday season – with games like Wind Waker HD releasing before it – will be critical for Nintendo to mount a comeback for the Wii U.