Nintendo Wants Wii U to “Amplify Overall Entertainment Value” in Easy to Understand Ways

In other words, technical specs still mean nothing.

Posted By | On 03rd, Feb. 2014

nintendo wii u 1

Nintendo hasn’t really been having the past year, what with a projected $335 million loss and president Satoru Iwata taking a 50 percent pay cut. One of the major issues, at least in many consumers’ eyes, is regarding the overall power of the console, especially in the face of the Xbox One and PS4.

As Nintendo senior managing director Genyo Takeda recently stated to investors though, it’s not about the technology itself but what you achieve with it. And Nintendo at this point is interested in amplifying the overall entertainment of the console in ways the consumers will be able to understand.

“Mr. Iwata just explained that Nintendo leads an integrated hardware-software business. To put it differently, combining technology with entertainment creates machines. Under such circumstances, Nintendo tries not to emphasize the raw technical specifications of our hardware. We have focused on how we can use technology to amplify the value of our entertainment offerings, and in this sense, technology for us is something that stays in the background.

“Therefore, I do not wish to make excuses for having so far failed to offer the “amplifier” that our consumers can regard as having true entertainment value. Whether a machine is powerful or not only has meaning in the context of whether that can express itself in terms of gameplay to consumers, and I therefore do not intend to go into fine detail about the specific numbers. I apologize for not directly answering your question, but it is my personal belief that explanations of such a nature have little relevance to consumers.

“Rather than thinking differently between hardware and software, I would like to continue to use technology in order to amplify the overall entertainment value in ways that are easy to understand for our consumers, and the technologies we should investigate will be more and more different from in the past. It is not just the computational power of a computer that is important, but it is the way in which technology can connect with entertainment in ways that are easy for consumers to understand. It is my hope to communicate the value of the Wii U hardware with concrete examples with which consumers can feel, “Oh, so, this is it!””

Thoughts?


Tagged With: , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Starship Troopers: Extermination Interview – Campaign, Multiplayer, Post-Launch Plans, and More

Starship Troopers: Extermination Interview – Campaign, Multiplayer, Post-Launch Plans, and More

Offworld Industries speaks with GamingBolt about Starship Troopers' latest foray into gaming.

Towers of Aghasba Involves Studio Ghibli Artist, PS5 DualSense Features Detailed

Towers of Aghasba Involves Studio Ghibli Artist, PS5 DualSense Features Detailed

Background artist Yoichi Nishikawa, who worked on The Boy and the Heron, has hand-painted "many" of the game's...

Clair Obscur: Expedition 33 Developer Reveals Star-Studded French Voice Cast

Clair Obscur: Expedition 33 Developer Reveals Star-Studded French Voice Cast

Actors include Alexandre Gillet (The Lord of the Rings), Adeline Chetail (The Last of Us), Céline Melloul (Fi...

Towers of Aghasba Enters Early Access on November 19th

Towers of Aghasba Enters Early Access on November 19th

Early access retails for $29.99, with PS5 pre-orders getting exclusive decorations, masks, and a unique Harelo...

Alan Wake 2: The Lake House is Now Available

Alan Wake 2: The Lake House is Now Available

Investigate some failed experiments in the Cauldron Lake facility as Kiran Estevez in Remedy's second expansio...

Dead Island 2 PS5 Pro Support Confirmed, More Info Coming “Soon”

Dead Island 2 PS5 Pro Support Confirmed, More Info Coming “Soon”

Dambuster Studios' action RPG joins the likes of Dragon Age: The Veilguard, Alan Wake 2, and more in supportin...