Sony Computer Entertainment Opens Up A ‘Strategy Branch’ For China

Sony preparing to launch the PS4 in China?

Posted By | On 01st, Apr. 2014

ps4retailcontents

After Microsoft confirmed yesterday that the Xbox One would be launching in China, Sony seems to be following suit- Sony Computer Entertainment Japan has opened up a new ‘China strategy branch,’ which will be led by Takehito Soeda.

This isn’t an announcement of an official release of the PS4 in the country, but it seems extremely likely now- China reversed its ban on gaming consoles a few months ago, and with Microsoft and Nintendo both either already having a presence in China, or intending to have one soon, it’s only a matter of time before Sony jumps all in there as well.

Of course, whether the Chinese market is receptive and actually an important factor in the next generation of console wars is a entirely different matter- people expected the Indian market to be crucial in the console wars once the console manufacturers started focusing on it roughly a decade ago, and while the Indian market is certainly rapidly growing, its overall contribution to the numbers is negligible. China too may turn out the same way.


Tagged With: , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Metal Gear Solid Delta: Snake Eater’s Aim is to Ensure That the “Series Lives on for Future Generations”

Metal Gear Solid Delta: Snake Eater’s Aim is to Ensure That the “Series Lives on for Future Generations”

Metal Gear series producer Noriaki Okamura wants a newer generation of players to embrace the series whilst ma...

Metro Awakening Interview – Bringing the Horrors of Metro to VR

Metro Awakening Interview – Bringing the Horrors of Metro to VR

Game director Samar Louwe speaks with GamingBolt about the Metro franchise's virtual reality debut.

S.T.A.L.K.E.R. 2: Heart of Chornobyl Has Gone Gold

S.T.A.L.K.E.R. 2: Heart of Chornobyl Has Gone Gold

Over three years since its reveal, the survival shooter will finally launch on November 20th for Xbox Series X...

Sony on Concord’s Failure: “We Are Still in the Process of Learning”

Sony on Concord’s Failure: “We Are Still in the Process of Learning”

"We probably need to have a lot of gates, including user testing or internal evaluation," said COO and CFO Hir...

Overwatch 2 Developer Teasing Mysterious Trailer for November 11th

Overwatch 2 Developer Teasing Mysterious Trailer for November 11th

The trailer could be for the rumored mobile version of Overwatch. Current general manager Walter Kong allegedl...

Death Stranding Surpasses 19 Million Players

Death Stranding Surpasses 19 Million Players

Kojima Productions' open world title launched for PS4 in 2019, before coming to PC the following year, and is ...