Xbox Team Has “a Lot of Pride” and “a Lot of Ambition” to Continue to Innovate, Says Microsoft’s Aaron Greenberg

The Xbox One has come a long way from its launch back in 2013- from a disastrous reveal, to a hammering in public perception, to an eleventh hour turnaround, to a successful launch, to constantly lagging behind the PS4, to Microsoft working overtime to regain the gaming public’s trust, it’s been a hell of a roller coaster ride- and it’s all been worth it, too. The Xbox One today is a great console, with a neat interface, the best online service, and some amazing exclusive titles too.

Speaking to Team Xbox, Microsoft’s Aaron Greenberg reflected on the journey so far, as well as what remains yet to come.

“I would say the team’s pride is really high,” he said. “This is the type of industry and the type of work, in which it takes a lot of effort over a sustained period of time to drive results. You plant those seeds but you don’t get to harvest them… you know games take two plus years in development to make typically, and so platform innovations and all the types of things that we wanted to do. I think what you’re seeing is a team that has spent a number of years very very focused on delivering great games, delivering an incredible online service and community, and I think really just focusing on our fans over everything else that we do.

“I think that if you put your fans first, and you really think about your fans and who your customer is, that all the decisions you make with the strategic directions you take your business… ultimately I think you will largely make the right decisions.

“I am really proud to be part of this team and it does definitely have that feeling of what it was like here back when we launched the original Xbox and when we launched Xbox 360. I think the team does have a lot of pride and feels like we’ve accomplished a lot.

“With that said I think if you ask Phil Spencer, he’s still not satisfied and so, it’s great. You know, I think we do have a lot of ambition and I think we do want to continue to innovate and continue to deliver a lot more for our fans and for gamers over the coming years, and you will see us continue to do that and I think we have the right team to do that.

“I think that if you look at what we’ve done over the last couple of years and if you think at that team here, who is really focused on continuing to deliver games and innovation going forward, I feel very optimistic about our future and I’m really proud to be part of this team.”

I think they have reason to be proud- they have done a hell of a good job. Here’s to many, many more years of Xbox.