Red Dead Redemption 2 Sunday Night Football Trailer Cost Rockstar $1.4 Million- Report

Rockstar are the masters of marketing- they know how to get attention for their games from the biggest possible audience. So it didn’t come as a much of a surprise to most of us when a trailer (the reveal trailer for the game, actually) aired during the football game between the Arizona Cardinals and the Seattle Seahawks on Sunday.

But that little maneuver cost Rockstar a pretty penny, it sounds like. According to Advertising Age, the cost for a 30 second spot during Sunday Night Football averages $717,375. Which means that the Red Dead Redemption 2 trailer, which actually comes in at over a minute (but which may have been trimmed a little for TV), likely cost Rockstar at least $1.4 million.

Of course, Rockstar probably made that money back in a couple of minutes, thanks to the continuing success of GTA Online– small wonder it is, then, that Red Dead Online is slated to be such a major part of the upcoming Red Dead Redemption 2. Red Dead Redemption 2 is due out in Fall 2017 on Xbox One and PS4.