Microsoft’s streaming service for video games, Mixer, is now available in 21 languages around the world, including with support for traditional and simplified Chinese. Why is this a big deal, you ask? It is a big deal because Mixer is going up against Twitch, the behemoth in the game video livestreaming market- and Twitch is available worldwide in a variety of languages.
Assuming Microsoft wants to continue to prop up Mixer as a viable alternative to Twitch, they will need to continue making it more valuable for the end customer. Things such as its rather excellent integration with the Xbox One definitely help, but people around the world might be more inclined to use it if they knew that they wouldn’t have to navigate a UI in a language they are not as comfortable in as their native tongue.
Mixer is, as of right now, available on Xbox only (as far as gaming consoles go); whether or not it comes to PS4 or Switch remains to be seen, but it has definitely managed to make up some pretty good ground for itself over the last few months.
