Ubisoft CEO Says Microsoft-Activision Deal “Shows the Value of IPs on Console, PC, and Mobile”

"I think it's good news that the transaction can go through because it really shows the power of IPs, and where the industry is going," Ubisoft CEO Yves Guillemot says.

Posted By | On 21st, Jul. 2023

Xbox Activision Blizzard

As Microsoft’s proposed $69 billion acquisition of Activision Blizzard edges closer to its long overdue completion, discussions about whether a deal of this scale and nature is ultimately going to benefit the industry or just Microsoft itself continue to rage on, but it seems another major player in the industry is, at the very least, all for it.

Speaking during a recent investor briefing (via GameSpot), when asked about Microsoft’s acquisition of Activision Blizzard, Ubisoft CEO Yves Guillemot expressed his enthusiasm at the deal nearing his completion. As per Guillemot, the acquisition “shows the value” that gaming properties have across all platforms, including mobile, while he says Microsoft’s particular focus on expanding in the mobile gaming space through the deal also aligns with what Ubisoft itself is trying to do.

“I think it’s good news that the transaction can go through because it really shows the power of IPs, and where the industry is going,” Guillemot said. “So there will be lots of opportunities in the future for all the companies. It also shows the value of IPs that can be on console and PC, but also mobile and become more worldwide brands. That’s a fantastic opportunity. Microsoft is saying that the mobile part of the Activision deal is important. So all the investment we are making to be stronger on mobile is also in line with that.”

Ubisoft has a number of major titles currently in development for mobile devices, including the likes of Assassin’s Creed Codename Jade, Rainbow Six Mobile, The Division Resurgence, and more.

As for Microsoft’s acquisition of Activision Blizzard, the companies recently announced that they had extended the deadline for their acquisition agreement until October 18. Microsoft is currently also in the process of negotiating terms regarding the deal with the UK’s CMA, with the deadline for the final decision having recently been moved to August 29.


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Silent Hill 2 Remake for Xbox Launches on November 21st Per Leaked Store Listing

Silent Hill 2 Remake for Xbox Launches on November 21st Per Leaked Store Listing

Bloober Team's acclaimed remake is reportedly dropping later this month for Xbox Series X/S, a year after laun...

Halo Infinite’s Last Major Update Arrives on November 18th as Developer Focuses on Future Titles

Halo Infinite’s Last Major Update Arrives on November 18th as Developer Focuses on Future Titles

While support will continue, there won't be any more content as the "combined focus" of Halo Studios is on "ne...

Hyrule Warriors: Age of Imprisonment – Everything You Need to Know

Hyrule Warriors: Age of Imprisonment – Everything You Need to Know

Travel back to the Imprisoning War and fight alongside legendary heroes to stop Ganondorf in an epic hack-and-...

Grand Theft Auto 6 Will “Deliver An Unrivalled Blockbuster Entertainment Experience,” Says Zelnick

Grand Theft Auto 6 Will “Deliver An Unrivalled Blockbuster Entertainment Experience,” Says Zelnick

"We're seeking to release the most extraordinary title anyone's ever seen in the history of entertainment," sa...

ARC Raiders Players Criticise Embark For Expensive “Copy-Paste” Cosmetics

ARC Raiders Players Criticise Embark For Expensive “Copy-Paste” Cosmetics

Players have been vocal in their criticisms against the extraction shooter for costing $40 but still offering ...

Next Mass Effect is Still Coming, As BioWare Has “A Lot of Universe to Cover and Features to Build”

Next Mass Effect is Still Coming, As BioWare Has “A Lot of Universe to Cover and Features to Build”

"We’re excited by what we’re building, and we promise you: when we’re ready, it’ll be a lot of fun to ...