Eric Hirshberg talks about how offering special deals like timed exclusive DLC “helps us launch games”.
In the past few months, we’ve seen publisher Activision dividing its attentions between the Xbox One and PS4, with the former receiving timed exclusive DLC for Call of Duty: Ghosts and the latter seeing an exclusive arrangement for Bungie’s Destiny. However, Activision Publishing CEO Eric Hirshberg stated that their intention is still to be open to gamers everywhere.
Speaking to IGN, he stated, “As much as I’m sure the first parties would love to have some of our games exclusively, we want to be wherever gamers are.”
Such measures like timed exclusive DLC access is important though. “It helps us launch the games. It helps us amplify our marketing messages and get the word out to a larger audience.
“Getting the first parties to participate in that process is very helpful. Us giving them some meaningful exclusive content or time advantages for their platform helps them have something to market to their community as well. It’s a mutually beneficial relationship in both of the cases that you mentioned. But it’s important to note that they’re not exclusive relationships. Activision has historically been a platform agnostic company.”