The floor plans are out for E3 2019, showcasing the different exhibitors and their booths at the Los Angeles Convention Center. However, it quickly became apparent that one publisher was missing – Activision, the company known for Call of Duty. As it turns out, it won’t have a booth on the show floor this year.
Speaking to GamesIndustry.biz, a representative for the company said, “While we won’t have a traditional space on the show floor, we look forward to participating at E3 across a number of activities.” This seems to refer to the upcoming E3 Coliseum event, where Infinity Ward is hosting a panel to talk about the next Call of Duty. However, Activision will also hold private meetings with partners, so don’t expect too much else.
Activision’s lack of a show floor booth is reflecting an interesting trend this year. Sony is skipping the show entirely with no presser. EA will also not have a stage event, but has several gameplay livestreams planned for June 8th at EA Play. At least companies like Microsoft, Bethesda, and Ubisoft will hold traditional stage events for their pressers. E3 2018 will take place from June 11th to 13th.
