AMD: ‘Evolution of GPU Horsepower Is The Biggest Factor’ In Driving 4K Resolution Forward

Robert Hallock talks about how AMD is improving the adoption rate of 4K.

Posted By | On 30th, Jan. 2015

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Despite the new advances made to technology, 4K resolution displays and visuals are still taking a while to be adopted. Robert Hallock, who works as part of technical communications for AMD Radeon Graphics, spoke to GamingBolt about the adoption of 4K is improving and what the R&D department is doing for the future of 4K.

“If you think back to the launch of the AMD Radeon R9 290X, our graphics card markedarguably the first time anyone could reasonably expect to play games at 4K on a single GPU. Sure, there were some games that needed two for peak image quality, but one was and is pretty solid for the majority of titles. We werealso the first companyto offer full support for 4K SST displays in our driver.

“4K adoption is very popular amongst the elite enthusiasts, but understandably slower being adopted in lower-end segments. I couldn’t characterize the rates with hard numbers as that’s not my area of expertise, but this is the sense I’m getting from interacting with the AMD community every day.

“Ultimately, the evolution of GPU horsepower is the biggest factor in driving 4K forward. Graphics being such an important part of our business, of course, you can count on great progress on that front as the years wind on.”

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