Analyst: Destiny Skipping 2013 to Avoid Clash with Call of Duty

Analyst Arvind Bhatia believes Activision will want to avoid cannibalization of COD's sales.

Posted By | On 19th, Feb. 2013

bungie-destiny_01
Sterne Agee analyst Arvind Bhatia recently spoke to CinemaBlend about why Bungie’s Destiny won’t be releasing by 2013 end as most rumours have lead us to believe.

The answer? Call of Duty.

In a report on Activision-Blizzard, Bhatia stated, “We believe Destiny will likely launch sufficiently away from the next Call of Duty to minimize cannibalization”. He confirmed that this was a sales-based decision.

“They will be smart about the timing so as not to cannibalize CoD sales.”

Then again, how big could Destiny actually be if it can lure sales away from the behemoth that is the Call of Duty franchise? Well, according to Bhatia, as big as COD given the right time.

“It could be a billion dollar franchise,” he said.

Destiny is currently slated for Xbox 360 and PS3, but according to Activision and Bungie, it will also be releasing for “future platforms” which has fueled rumours of it arriving on next generation consoles.


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Gotham Knights – Heroic Assault Arrives Tomorrow at 8 AM PT, Adds Starro

Gotham Knights – Heroic Assault Arrives Tomorrow at 8 AM PT, Adds Starro

The villainous alien life-form is tied to the upcoming new mode, which will be available free and support four...

The Callisto Protocol Reviews Will Go Live on December 2

The Callisto Protocol Reviews Will Go Live on December 2

Those waiting for reviews before dipping into the upcoming survival horror title will have to wait until the d...

Warhammer 40,000: Inquisitor – Martyr – Sororitas Class DLC is Out Now on PC

Warhammer 40,000: Inquisitor – Martyr – Sororitas Class DLC is Out Now on PC

The Sisters of Battle join the fray as a new playable class. Three new subclasses are also available, along wi...

Criterion Would “Love” to Make Another Burnout Game, But There Are “No Immediate Plans” for One

Criterion Would “Love” to Make Another Burnout Game, But There Are “No Immediate Plans” for One

"Burnout has a unique take on racing that I think would be absolutely phenomenal now," says Criterion's Kieran...

13 Sentinels: Aegis Rim Crosses 800,000 Shipments and Digital Sales

13 Sentinels: Aegis Rim Crosses 800,000 Shipments and Digital Sales

The sci-fi adventure/strategy game celebrates a new milestone on its third anniversary. It's available for PS4...

Forspoken – Deep Dive Special Episode 1 Announced for December 1st

Forspoken – Deep Dive Special Episode 1 Announced for December 1st

The team at Luminous Productions will discuss the action RPG in great detail and answer questions received fro...