Assassin’s Creed 3 Sales Secrets: How the Game Made a Killing and More

Ubisoft's chief sales and marketing officer goes into a number of factors for the game's success.

Posted By | On 12th, Nov. 2012


Assassin’s Creed 3 is currently the fastest (and highest) selling game in not only the franchise but in Ubisoft’s development history. But this wasn’t just achieved via pure gameplay muscle, though the game won critics over as well, but by “communicating in advance with a lot of assets” according to Ubisoft’s chief sales and marketing officer Geoffroy Sardin.

Speaking to GIBiz, he stated, “We wanted to address and involve the consumer in advance, especially digitally. And through the marketing website to have direct contact in advance with the dev team, through our forums and community tools. To ask the community what they want and what they don’t want. What they understood and what they didn’t.

“Our goal was to involve new consumers and I think the proof is here now with the first figures we communicate, we doubled the numbers on the week one compared to last year.

“Another thing that is very important for the life-cycle is the transmedia offer. All the figurines, the books, the publishing, and we have a movie in the next coming year. So it’s not only about games, we are talking about a global brand, and this is the life cycle management we want to set up now.”


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

GTA: The Trilogy – The Definitive Edition on Consoles and PC Receive Classic Lighting Option

GTA: The Trilogy – The Definitive Edition on Consoles and PC Receive Classic Lighting Option

The visual improvements, bug fixes and quality-of-life changes from the mobile versions are now available on o...

ARC Raiders Gameplay Finally Revealed, Showcases Combat and Exploration

ARC Raiders Gameplay Finally Revealed, Showcases Combat and Exploration

Embark Studios reveals work-in-progress gameplay from last month's tech test, highlighting how the extraction ...

Microsoft Flight Simulator 2024 – Global Release Timings Revealed

Microsoft Flight Simulator 2024 – Global Release Timings Revealed

The next instalment in the flight sim franchise is due out for Xbox Series X/S and PC a week from now, on Nove...

South of Midnight Reveals New Gameplay and Details in 30-Minute Documentary

South of Midnight Reveals New Gameplay and Details in 30-Minute Documentary

Compulsion Games and Microsoft have released a documentary detailing the development of the upcoming action-ad...

Farming Simulator 25 is Out Today

Farming Simulator 25 is Out Today

The newest iteration in Giants Software's farming franchise is now available on PlayStation 5, Xbox Series X/S...

The Legend of Zelda: Echoes of Widsom Was Originally Supposed to Feature a Talking Link

The Legend of Zelda: Echoes of Widsom Was Originally Supposed to Feature a Talking Link

"It felt really strange. Nobody knew what Link would say – that’s only natural, because he’s never spoke...