Ballmer: Xbox 360 isn’t a gaming console

Posted By | On 17th, Jan. 2011

The Xbox 360? A Gaming Console? Hell NO!

That’s according to Microsoft boss, Steve Ballmer.

He told USA Today that he doesn’t see the Xbox 360 as merely a videogaming machine.

“Xbox isn’t a gaming console,” he said. “Xbox is a family entertainment center. It’s a place to socialize. It’s a place to watch TV. We have Hulu coming. It’s the only system where you are the controller. Your voice, your gestures, your body.”

He also believes that Kinect and Xbox 360 are the stuff dreams are made of and you must own one:

“If you want to know where is the consumer heat, the things that people want to get their hands on, it’s Xbox and Xbox Kinect,” he said.

“I think about my own family. My wife used to say, ‘No, no, that’s the machine the boys use,’ and now she says, ‘Yeah, I want to go watch movies. Let’s go play the dance game.’

“It opens up accessibility to family entertainment because with the Kinect, you control these systems with your body, with your voice. We’ve opened up the world of content in TV, movies. You just sit there and say ‘Xbox’ or ‘play movie.’”

The guy also sees Kinect as a major turn on for the female audiences:

“You go to your average 15-year-old boy, and he will say, ‘I’ll take an Xbox.’ I want that average 15-year-old girl as excited about the Kinect, and we haven’t done as good a job drawing in that broader set of demographics,” he said.

He isn’t that far from the truth, they have shipped more than 8 million Kinects since it launched and the Xbox 360 was by far the most successful console of 2010.

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