Battlefield 3 has 1.5 million preorders, says Analyst

Posted By | On 21st, Sep. 2011

According to Analyst, Arvind Bhatia, Battlefield 3 has 1.5 million preorders already. Earlier, it was around 1.25 million preorders which was revealed by EA. So the game is shaping up to be a sales giant.

Bhatia works in Sterne Age, and also mentioned earlier that Rockstar’s Max Payne could cost $105 million to develop. Battlefield 3 goes head-to-head with Modern Warfare 3 and both of the games are looking to set huge milestones when it comes to sales.

He said, “Management remains optimistic that the title has potential to exceed sales of its predecessor (Battlefield Bad Company 2), which has sold through 9.5 million units life-to-date. Critical ratings for BF3 should be at least 80. The combined marketing dollars for BF3 and Call of Duty: MW 3 could reach $100 million this year. The two week head start for BF3 versus CoD will facilitate a big launch forBF3.”

“Once CoD launches, there would be a natural slowdown in sales of BF3. Then, at holiday, momentum for BF3 should rebuild. BF3 is expected to have a long tail as more digital content is introduced over time. At peak, BF3 had more than 100 developers. Note that BF3 will include a map pack if the game is pre-ordered. This $15 to $20 value should be a big incentive for customers to pre-order BF3. The mix of BF3 should be 60% US and 40% international.”

Battlefield 3 releases two weeks before Modern Warfare 3. Tell us what you think in the comments section below.

Thanks, Industrygamers.


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