BioWare: Our Games Should Sell 10 Million Units

Bioware should reallby be quite happy these days. The developer, with its heritage of producing veritable titles such as Balidur’s Gate and Knights of the Old Republic, has been producing one hit after the next this generation, from the Mass Effect games to the Dragon Age series. Its upcoming Star Wars: The Old Republic, a PC exclusive MMO, which seems to be the most ambitious project of its kind, also looks to be a sure shot winner.

However, apparently, Bioware want more than the sprinkling of a couple of million units’ worht of sales that they get now. Speaking to VideoGamer,  BioWare vice president and co-founder Greg Zeschuk said that the company only considers a game a major hit if it hits 10 million units sold.

“We need to sell 10 million units. That’s actually the new target, right?

“We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America. Sometimes I’m facetious when I say some of those things, knowing that we can sell a few million but seeing that someone else can sell 25. You’re kinda like, ‘Well, that’s a hit!'”

He added, “We always joke that if we only do half as well as Blizzard on Star Wars: The Old Republic, we’ll be quite satisfied. We’ve been very fortunate.”

Well, going by that classification, Mass Effect 2 certainly isn’t a ‘major’ hit. Wonder why BioWare keeps making DLC packs for it then?