Activision have declared that their upcoming Cold War FPS, being developed by Treyarch, will be the best Call of Duty title released till date, trumping Modern Warfare 2, their previous, hugely successful, Infinity Ward developed CoD title, in every possible way. Not only that. Black Ops will also be “the biggest entertainment launch of the year.”
“We’ve a fantastic game and a fantastic marketing campaign so our ambition is to set another record like we did with Modern Warfare 2,” Call of Duty general manager (EU) Michaël Sportouch told MCV.
“The resources invested behind Black Ops in terms of development of the game and the marketing are the highest ever for Activision. Our ambition is not only to be the biggest game but also the biggest entertainment launch of the year,” he continued.
“We’ve a 60-second ad during the England vs. Bulgaria match, which is our first mainstream communication around Black Ops in the UK. From there it’s going to be non-stop.”
Wow, Black Ops… big stuff, eh? Oh, here’s the newly released multiplayer trailer for Black Ops. It’s awesome. Also, check out our CoD: Black Ops preview here.