It’s not surprising that Activision’s free-to-play mobile release of Call of Duty: Mobile has been performing exceptionally (it was downloaded over 100 million times in its first week alone), but even so, a new report from Sensor Tower paints an impressive picture of its successful launch month.
Call of Duty: Mobile has had the second biggest launch month ever, trailing Pokemon GO and surpassing Mario Kart Tour. It’s been downloaded over 148 million times. The United States led the way with a 16 per cent share of that, with 23.6 million downloads, while India was the country with the second highest downloads for the game, with 16.2 million downloads (11 per cent of the total).
In terms of revenue, the game grossed a total of $53.9 million, with $3.1 million being the highest figure it raked in in a single day. 16 per cent of the revenue came from the United States (22.8 million), while 4 per cent ($7 million) came from Japan. The playerbase is spit roughly equally across iOS and Android, but the former is responsible for about 60 per cent of the revenue.
Interestingly enough, Call of Duty: Mobile has also thoroughly outperformed its direct competitors at launch, with more than four times as many downloads as Fortnite and and over twice as many as PUBG Mobile, as well as twice as month launch month revenue as Fortnite and significantly higher than PUBG Mobile’s $3.5 million during launch.
