Supercell is making it rain.
Free to play mobile strategy title Clash of Clans is raking in the dough according to a recent report by Business Insider. Due to the revenues generated from in-app purchases, developer Supercell is netting $654,000 per day from the game according to another report from AppData, which also says that players are picking up additional content such as DLC and other items with real money.
App Annie meanwhile says that the game is the third best freemium title in the world, falling just behind Puzzle & Dragons (who’s recent 3DS adaptation was a big hit in Japan) and Candy Crush Saga. For that matter, a cursory glance over at Google Play Store reveals 10-50 million downloads for the game on Android alone.
It’s kind of a big deal, it seems.
The revenue that Supercell is gaining from these purchases is interesting, especially because games like EA’s Dungeon Keeper have been heavily criticized for their blatant micro-transaction systems. Maybe some developers are just better at implementing it? Let us know what you think in the comments below.