In recent years, we’ve seen a number of major companies taking steps to expand their presence in the cloud gaming space. Though cloud gaming obviously has its limitation as things stand, it’s potential is clear for anyone to see, and companies have obviously recognized that potential.
Sony has been one of several players to enter that race, even if its attempts haven’t been on the same level as someone like, say, Microsoft, and though the company does intend to keep taking further steps in that arena, it is very much aware of the challenges it’ll face as well.
Speaking recently with Financial Times, Sony CEO Kenichiro Yoshida touched on cloud gaming, saying that it still faces many technical difficulties, latency being chief among them, though it still sees it as “an amazing business model” that it aims to keep investing in.
“I think cloud itself is an amazing business model, but when it comes to games, the technical difficulties are high,” he said. “So there will be challenges to cloud gaming, but we want to take on those challenges.”
Interestingly enough, Yoshida says Sony could even utilize its GT Sophy AI technology, which it debuted with Gran Turismo 7, to enhance its cloud gaming efforts.
Yoshida’s comments do come at an interesting time. Microsoft’s acquisition of Activision Blizzard was recently blocked by the CMA in the UK, with the regulatory body stating that the deal could potentially harm competition and innovation in the cloud gaming market. In its forthcoming appeal against the decision, Microsoft is expected to argue that the cloud market doesn’t have the reach and audience that the CMA suggests it does.
