Cyberpunk 2077 Developer Wants The Brand To Become “Eternal”

CD Projekt RED hopes the Cyberpunk brand will "fall permanently into pop culture".

Posted By | On 02nd, Jun. 2019

Cyberpunk 2077

CD Projekt RED have become a massive name in the industry in a relatively short period of time. Thanks to the popularity of their Witcher trilogy, which only got better with each successive game, as well as how amazing Cyberpunk 2077 looks, the Polish-based studio has quickly become one of the trusted names in the industry.

And they only have plans to grow larger and larger. CD Projekt’s CEO Adam Kiciński recently gave an interview at the Wall Street 23 conference in Karpacz, Poland to Polish business portal, Bankier.pl (via Reddit). Among the many things he spoke of, Kiciński also talked about what he envisions for the future of his company, and what sort of growth he wants to see for it.

Kiciński hopes to increase the output of games from CD Projekt RED in the future, and speaks about having two teams working together simultaneously, each as large as the one currently on Cyberpunk 2077.

“There are producers who release games from a given series every year,” he said. “We are doing something else. The most important thing is that the game is innovative and outstanding in some areas. The games we do sell for a very long time. We value the quality higher than the frequency. Yes, we would like to spend more of them and this is the plan, but we have to come to such a stage of development when we play parallel games at full speed. We would like to have two teams the size of one who works on Cyberpunk.”

Kiciński then went on to talk about his ambitions for CDPR’s Witcher and Cyberpunk brands, saying that he hopes to see them both become “eternal” brands and deeply ingrained in pop culture.

“When it comes to long-term goals, we want to grow,” he said. “We are insatiable when it comes to success. Every day, we are rather less than more satisfied. We would like to develop all the time at the current pace. We want to do more games, but just as good. We also want our brands – The Witcher and Cyberpunk – to become eternal. This is a huge ambition. We want these to be brands such as the American ones that have been functioning for generations, do not grow old and fall permanently into pop culture. From a business perspective, it is a solid foundation for the future.”

CD Projekt RED will be showing off gameplay for Cyberpunk 2077 at E3 in a week’s time, which will also be followed by more information for the game being unveiled at a Coliseum panel. But though we can hope for a release date announcement, it’s unlikely that the game will be out before 2020.


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