Brace for hype.
As the days go by, it’s becoming clearer and clearer that Polish developers CD Projekt RED are gearing up for a proper premier and the subsequent build-up for their upcoming and long-awaited Cyberpunk 2077. Quite recently, we reported on how it was looking likely, based on their recent financial dealings, that the developer was preparing for a full-fledged marketing campaign on the game, and we now have an update that suggests that said marketing campaign is actually going to be a pretty large scale one.
During a conference call for the financial year’s first quarter, the developer mentioned that the marketing campaign for Cyberpunk 2077 wouldn’t be a “flash” one, and that it would actually be one that would generate hype and anticipation surrounding the game for a considerable period of time.
“We have high hopes when it comes to that title,” CD Projekt RED CEO Adam Kicinski and CFO Piotr Nielubowicz said of the upcoming RPG. “The campaign will surely be more expensive than in the case of Witcher 3, but it is too early to discuss the details… The closer we are to the premiere, the more precise our expectations become and then we know more or less how much we want to spend on promotion; this is the standard in the business.”
Though this remains officially unannounced, Cyberpunk 2077 is expected to have a major presence at E3 2018 in a couple weeks’ time, so expect to hear a lot more about the game itself, as well as its release date, in the coming days. Stay tuned to GamingBolt for more updates.