Developers Can Now Create Their Own Steam Sales

Steam issues mega game sales regularly in coordination with other developers regularly throughout the year, but it now seems that developers may be able to hold their individual game sales.

According to a post in the SteamWorks community, which you cannot access without a developer account (thanks, Reddit user Sharkiller), this new program will allow developers to set a discount price for their games for week long sales two months in advance, or even set sales that are two weeks long. Though how frequently those sales can be held is still not clear.

“As with the addition of a ‘Recently Updated’ section to Steam, this is another effort to shorten the distance between developers and customers,” said Valve’s Alden Kroll. “This new Steamworks tool allows developers to configure discounts for their own products, on their own schedules. They can define custom sale periods or opt in to regularly scheduled sales. This will enable developers to better coordinate their promotions with events, announcements, or major updates they are planning for their products.”

This certainly seems like a progress that would make the relationship between developer and customer more organic, with the developer no longer having to go to Valve to decide a discounted price for a sale. What do you think? Leave your thoughts in the comments section below.

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