DICE urge gamers to ‘prove with their wallets’ that they want new IPs

Posted By | On 04th, Jun. 2012

As a true* Battlefield veteran, having played the series since 2005, I was naturally excited for the release of Battlefield 3. In truth, for all Battlefield 3’s good points, it never really felt like a true Battlefield title, a fact that DICE executive producer Patrick Bach admitted himself:

“We get free advertising just by having the Battlefield name”, Bach said in an interview with CVG.

“For us Battlefield 3 could have been released almost as a new game because there are so many differences, but the problem then is that players seem to want sequels,

“They like the next iteration of the game they love, and even if people say they want new IPs, when new IPs arrive no one cares, they don’t buy them,

“I would love for people to buy new IPs and prove with their wallet what they mean, instead of blaming someone else,

“There’s a big chunk of money you invest in games so you want at least your money back.”

Source: CVG via Beefjack.


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