Digital sales across all mediums in UK passed £1 billion in 2012, but over half of those sales were in the video games department, according to a report being published by the Entertainment Retailers Association.
Digital sales for games in UK in all of 2012 garnered a collective revenue of £552 million, climbing 7.7 per cent, and 11.4 per cent year over year.
There was also a drop of 17.6 per cent in physical retail sales, which (obviously) resulted in the sudden rise of digital sales.
“This reflects their huge investment in new and innovative services – which means you can buy music, video and games literally at any time of the day and wherever you are,” said Kim Bayley, general manger of Entertainment Retailers Association. “At the same time I suspect that many people will be surprised to learn just how resilient the physical business still is, with three-quarters of entertainment sales still on disc.
“Downloads offer convenience and portability, but people still seem to value the quality and tangibility of a physical product.”
[MCV]
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