Nintendo’s newest mobile-centric IP is doing very well for itself.
Dragalia Lost, the new IP that Nintendo created from the ground up just for mobile devices, has been performing very well since its launch. It grossed $3 million in its first five days on sale, then crossing $16 million in revenue not long after- and in the process also outpacing Animal Crossing: Pocket Camp’s commercial performance at its own launch.
Now, according to a report by Sensor Tower, it’s crossed yet another milestone. With just 70 days on the market, Dragalia Lost has now crossed $50 million in revenue across all the markets it’s available in, with 60 per cent of that revenue coming from those who’re playing the game on iOS.
Dragalia Lost is, of course, a free-to-play title, like all of Nintendo’s mobile titles, which means its revenue has been coming in from in-game purchases made by players. Players in the US and Japan have collectively been responsible for $35 million of that revenue.
Impressively enough, while Fire Emblem Heroes, Nintendo’s most successful mobile title, was averaging about $9 spent per each download of the game within a similar timeframe of its own launch, Dragalia Lost is coming out well ahead, with each of its 1.9 million downloads in the US and Japan spending $22 in-game on average. Between those two, spending is much higher in Japan, with $35 spent in-game per download on average, while US audiences are spending $10 per download on average.
Those are decent numbers, especially considering the fact that it’s an entirely new IP that had little to no cache when it first launched 70 days ago. Of course, it’s nowhere near the success of the gargantuan Fire Emblem Heroes, but perhaps that’s an unreasonably high standard to hold the game to.