EA and Hi-Rez Studios Partner With PlayerWON For In-Game Advertisements

PlayerWON has recently announced what might be the first in a line of a multitude of partnerships for it's in-game advertisement platform.

Posted By | On 02nd, Jul. 2021

Apex Legends

EA and Hi-Rez Studios have partnered with a new in-game advertisement platform, PlayerWON. As reported by Axios, PlayerWON is an in-game advertisement platform owned by Simulmedia, which will allow marketers to display advertisements in free-to-play PC and console games.

Hi-Rez Studios has already started running advertisements for its free-to-play MOBA Smite. Much like how it works with mobile games within the same space, PlayerWON will give players the option to watch an advertisement segment lasting for about 15-30s in exchange for in-game rewards.

Which titles from EA’s existing and upcoming catalog will be showcasing such advertisements remains a mystery, but Apex Legends seem to be one of the games ripe for such integration. Given how popular in-game advertisements and concerts have gotten over the years with titles like Fortnite, many others will likely follow in the footsteps of EA and Hi-Rez, especially given the number of free-to-play titles on the market.


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