EA Play will replace the company’s traditional E3 presence.
Electronic Arts will be doing things a bit different this year instead of heading to E3 2016. It will host gameplay events in London and LA prior to E3 2016 which will feature demos, competitions, special guests and much more. Live streams for new games and other behind the scenes media will also be showcased.
Dubbed “EA Play”, a representative from the company stated that, “We are taking our commitment to put our players first further this year by creating a play experience built around them.
“Hosting our own event allows us to connect directly with our players and create a meaningful experience for them. In Los Angeles, our players will have access to the games on Monday. We will open up the event to the industry on Tuesday, allowing those who are in town for E3 to see our games and join the experience.
“We’ll unveil more in the months ahead about the games.”
The EA Play events will take place from June 12th to 14th with the LA event happening in Club Nokia and the London event taking place at The Mermaid. Play LA will last three days while Play London is confined to June 12th. There will be a press conference to kick off the events on June 12th at 1 PM PT. Sign up here if you’re interested in attending.