The boss of perhaps the biggest video game publisher in the world recently talked about every single game under his command featuring online features. But he phrases it a bit differently.
“We are very proud of the way EA evolved with consumers. I have not green lit one game to be developed as a singleplayer experience. Today, all of our games include online applications and digital services that make them live 24/7/365.”
It’s easy to misconstrue, but facts are facts: As far as EA is concerned, single-player alone simply isn’t happening at the company. You thank thank micro-transactions and DLC for that (and now free-to-play games).
“One of our biggest growth opportunities is Play4Free titles that allow customers to play at no cost and make purchases via microtransactions. We see this as a huge opportunity, and one that’s powered by our hybrid cloud model,” said Gibeau.