EA: Franchises like Dead Space needs an audience of 5 million to continually invest

Posted By | On 15th, Jun. 2012

EA has revealed why it’s targeting a bigger audience for their AAA games, and they have given a clear reason – they need at least 5 million sales to invest in franchises like Dead Space.

“What we’ve tried to do with each instalment is tell a different story about Isaac but at the same time bring in new features and ways to turn the game into a more connected experience,” EA Labels president Frank Gibeau told CVG.

“… so we embraced [the co-op] idea and we tried to open up the accessibility of the IP a little bit by adding a little bit more action, but not undermining the horror. We can’t not be a horror game because that’s what Dead Space is.

They acknowledge the fact that they want to offer fans what they want in a Dead Space game, and alienating them is out of the question.

We’re very self aware of that – we listen to the fans and we hear them. We’re going to be releasing more assets over the coming months that show you how deep the horror is. It’s definitely not getting away from gore or horror, but at the same time it’s opening up to a larger audience by adding some elements.”

Dead Space 3 will be released in February next year for the PS3, Xbox 360 and PC.


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