Andrew Wilson says there are many factors that determine when a series gets annualized.
EA Sports has been fairly regularly with its sports offerings but the UFC series has always just come out whenever the games were completed. With EA Sports UFC incoming for next gen consoles, EA CEO and former EA Sports head Andrew Wilson gave his take to Fortune on whether the series would be annualized.
“Do I think that UFC would be an every year game? I don’t know. It feels like it’s in that every-other-year mix, but in all honesty we haven’t made that decision yet. That really comes down to how long it’s going to take to make a great game and when do we think the audience is ready.
“There are products that we will do every year, and there are products that we’ll do every other year and there are products that we’ll do every four or five years, and the industry has demonstrated an appetite for that.
“We get a new GTA game every four or five years, but there is an immense appetite. What we’re looking at right now is how long is it going to take us to build a truly innovative game in that genre, and when do we think gamers are going to be ready for that next one.”
EA Sports UFC is due to release in Spring for the Xbox One and PS4. Looking forward to it? Tell us your thoughts below.